There are many around us who would know the real importance of search engine optimization. They would have already used it for their website and reaped rich dividends. There are a lot of others, though, who still are taking some time to sensitize themselves with this concept and the benefits that it has on offer. Let us take this opportunity to provide you some compelling reasons why search engine optimization is not just a trend today but an imperative element of your online marketing strategy.
Before we go on to do that, let us first understand in plain and simple language as to what does SEO mean. You would have sometime or the other searched for something through the search engines. Let’s say you wanted to search for bakeries in your city. You would go to Google.com (or other preferred search engine) and punched in the term ‘Bakeries in New York’ (assuming that New York is your city). There could be various other terms like ‘New York Bakeries’, ‘Bakeries near New York’, etc. A bakery owner would want to be in the result sheet and very close to the top because those are the listings which have maximum chances of being clicked upon. The set of efforts that one needs to put (by one’s own self or through an SEO Firm to get on the top of search rankings is known as search engine optimization (SEO).
So, why would you like your site to be search engine optimized?
TRAFFIC: It must have been very clear from the definition, itself, that the better your search engine ranking, the more would be the people who would visit your website. This would mean that you escalate your chances of conversions. This is one of the most persuasive reasons why people opt for affordable search engine optimization.
BRANDING: I was recently speaking with a few of my friends and asked them why they were still continuing with their strategy of advertising on television and newspapers when it was not generating results? Their answer was that such presence gave their brand a reputation that was desired. SEO also happens to give your brand reputation a real high. When your website is ranked higher, the reputation of your brand suddenly goes up. Especially in B2B business where the customer hardly knows about the players in the industry, a top ranking would give a good platform for your brand to enhance its reputation.
TRUST: Quite obviously, the websites which are ranked higher would garner more trust than the ones which are not ranked in the top list.
RECALL: What is the most important element that a B2C firm is concerned about? Consider yourself to be a biscuit brand. What would you desire the most? The answer is ‘Recall’. When you recall the brand, there would be more chances that you would buy that product from the mall or a nearby store. By ranking high on relevant keywords, you definitely build recall for your brand.
NEW CUSTOMERS: According to a study, most new online experiences start with the search engine. The number is a staggering 93%. This means that whoever is new to the Internet or searching for something can be captured if you rank higher. When you connect with them in the early stage of their exposure on the web, there would be higher chances of sharing a long term relationship.
Therefore, these and many other reasons make search engine optimization an indispensable inclusion in your online marketing strategy. What you should ensure is that you work with a Professional SEO Firm to get the results that are desired.
Sanket Patel is Co-Founder of Blurbpoint SEO Firm. He has worked with various SEO services providers to offer them consultation on white hat SEO techniques. He is highly enthusiastic about the social media and believes that it is the platform which is going to rule the future of SEO. He, however, believes that natural engagement is the best way of using social media effectively.