Social media has transformed the way we interact with each other. When it comes to event management, social media is like a Swiss Army knife. The various platforms have uses for just about anything, from using Facebook in the planning stage to live tweeting at the event itself. Using Social Media For Event Management is an excellent promotional and interactive tool, yet many event planners don’t know how to take full advantage of it. Here are some ways you can use social media to inject more fun, participation and communication into your next event.
Social Media And Planning
Many event planners fail to utilize social media in the planning stages, yet it is a highly effective tool. Instead of trawling the Internet for venues or photographers, you can use platforms like Twitter to bring the relevant people to you. According to Mashable.com, you can find practically anyone – or anything – on Twitter. It enables you to connect to friends in the industry, so you can ask questions and get real-time advice. You can also use it to find the people you need. For example, if you are planning a wedding in Cape Town, you can use Twitter to find Cape Town photographers or even cake makers.
Facebook Events For Event Management
According to Mashable.com, Facebook event pages are a great way to spread the message about your event. But, whatever you do, don’t set up a group, as it won’t show up in news feeds or time lines. Some camps argue that a Facebook event page isn’t all it’s cracked up to be, but it depends on how creative you are. Integrating other social media buttons on your event page can add a new dimension of interaction (for example, having a live Twitter feed on your event page). Another great idea is to use interactive video (for example VYOU) to get the audience to ask questions, or to design a mini-website as a tab.
Twitter can be used to gauge how an event is going – as the event is taking place. An Apple internal events planner recounts how someone tweeted to her hash tag during a meeting, saying “BRRR. So cold in here!” The event planner responded to the tweet, apologizing and promising to rectify it. The tweeter replied, “Wow thank you!” (Mashable.com). It’s also great to have a Tweet Wall, where live tweets from the event are projected onto a wall or screen for everyone to see. For something more interesting, Visual Tweets allow for single tweets on walls to have large fonts, colors and design elements (ToolsThatWork.wordpress.com).
These suggestions are just the tip of the social media iceberg. The possibilities for audience engagement and participation are only limited by your imagination. Read event-planning blogs, educate yourself and think out of the box. When used creatively, social media can add a whole new interactive dimension to any event.
This post was written by Ang Lloyd, a Cape Town-based freelancer who love writing about any topic that comes her way, including public relations and corporate event management.