A web presence is essential, but it takes more than just having a website live online to keep up with customers, as well as to reach out to a new audience and provide essential information that all visitors need. There is a tremendous amount of competition for rankings on search engines. There are some principles to bear in mind when attempting to stand out from the competition that is prevalent on the major search engines and to reach the customers you wish effectively. Here are three basic principles of web design and SEO to help gain and retain the audience and search engine rankings you need to conduct a productive business online.
A website needs a strategy for the content placed there. Quality content is essential. Plan what content your website contains by being certain it reflects exactly what your business wants to achieve and what it has to offer to potential customers. Customers want to visit your website and get the basic information needed to make a decision to do business with you or not. They need to find information quickly.
Search engines tend to favor those websites that have regularly updated content. When choosing a content strategy, consider how you can best update the website. In order to add worthwhile content on a regular basis, consider having a blog or other method for quickly adding fresh content without a need to resort to your web design team.
The basis of quality content is offering information and tips that the user benefits from. Updating your content regularly also allows greater ease when it comes to retaining users. They will come back frequently to learn from the content you display. Think of keywords that are relevant to every aspect of your business.
Do some preliminary research when creating your content strategy to establish the most relevant keywords a business like yours needs to contain on all web pages. Get ideas for keywords from other companies like yours, but also be certain to update the keywords regularly as trends in your business change and grow. Be sure the content is able to be indexed by search engines by using Flash and other scripts that search crawls do not pick up minimally.
2. Create Universal Navigation
Your web content needs to be viewed conveniently not just on a desktop computer monitor or a laptop. These days, it needs to appear quickly and visibly on smartphones, iPads and other like devices. Be sure to have content tested on all types of devices so that you do not lose out to customers who are browsing for companies like yours on an Android phone. Universal navigation is as essential as good content. As with the content, it needs to be visible on all types of devices, so it is important to use animation and judiciously.
3. Dip Into Social Media Sites
While you do not have to have an account with every single social media site, you do want to offer a presence on several that work for your business. Your customers and potential customers may find it is easier to keep up with your business’s news and trends by being able to see what you have to say on places like Facebook, Pinterest and Twitter. Be sure to make use of those social media websites that work best for your needs and your products and services.
Having quality content, universal visibility and making use of social media websites properly are three basic ways to ensure the success of your business. You want to use all three in conjunction with reaching, and keeping, those customers your business depends upon for revenue and growth.
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Amy Rice writes about social media and SEO, when not writing she goes swimming with her daughter and plays adventure golf.