Link building is a core practice in internet marketing and search engine optimization and it has been that way for years now. Links are a shorthand or quick reference for the popularity and potential importance of a site or a particular page, and as a result, it is a main way for search engine crawlers to determine the site’s worth. Different links offer different levels of value and for this reason it is important for businesses to have a firm understanding of the Link Building after Google’s Penguin Update for their own functioning and also so they can be informed in choosing a top SEO company that builds quality links.
A link from a site having more general authority, greater Alexa ranking, and higher brand awareness, as well as greater relevancy and authority for a particular keyword phrase will bring more value to your site, understandably so. Likewise, there is less value from links that originate from less reputable, trafficked, relevant, and authoritative sites.
Building quality links takes time, but many SEO firms in the past worked around this challenge by taking the volume route, creating many lower quality links. Often these lower quality links could be from sites that are not reputable or at least categorized as “spammy sites” by Google and others. Now, with the Penguin Update specifically cracking down on websites and links like this, quality has never been more important.
This is where the double impact of link building in the current state of internet marketing comes into play. Poor links not only give less value today than they did before, but they can actually cause your site harm, when penalizations are issued against you.
A top SEO and online marketing firm instead prioritizes quality link building, so they can receive the intended positive return from the search engines for their links. So, by conducting quality link building practices companies can not only avoid penalizations setting them back, but instead advance into the positive territory of gaining value, hence the double effect of quality link building.
2 Ways Of Link Building After Google’s Penguin Update
Companies that want to establish their websites and build exposure, higher search engine rankings, and a more authoritative presence can do this through effective link building.
Guest Blogging – Establishing yourself as a quality source of information and providing it through guest blogging opportunities is a great way to get your name greater exposure and accomplish several other goals as well. Doing this can build your brand which helps you both personally and your company, but there is also SEO value in receiving a potential backlink from the posting. This backlink is an example of securing a quality link through reputable means – providing quality insight for interested readers. Many industry sources are pointing to this as an essential means for achieving greater link authority.
PR – Leveraging media contacts and gaining placements and mentions in journalist articles is another great way to receive benefit. Most importantly is the link that can be established in this process. News media outlets are very reputable and hold great authority, and thus earning links from these sources hold great value.
And it is not just companies that can benefit from these activities, as individual consultants, bloggers, and others bringing their business online who what to help their cause can gain positive return from quality linking.
Will Schnieder (Winsights) is the Founder and CEO of insightQuote, Inc., a company that provides businesses with a reliable method for getting quotes for a range of business services. He also operate SEOCompanies.com, a search platform for quality SEO companies, and writes guest blogs concentrating on search engine optimization, mobile marketing, and other related internet marketing subjects. Note: Image is licensed from Shutterstok.