Search Engine Optimization, or SEO, is a method used by many companies and individuals to boost websites to the top of Google searches for various keywords. The higher a site is in Google, the more clicks it will receive, and the more money that business will profit. Therefore, SEO is a valued commodity among all Internet users and business owners. However, like everything, SEO is rapidly changing, How SEO Is Changing and only those who know the … [Read more...]

The start of any SEO campaign should be an SEO Audit of the site code and a competitive analysis. Whilst I’ve interviewed plenty of candidates that know how to use open site explorer to see link relationships; it’s hard to find an SEO professional that understands the nuances of on-site code audits. A site audit is more than title tags, Meta descriptions, and content; there are a myriad of factors that will optimize a site for search … [Read more...]

Most people had rightly guessed that after the Penguin update came into effect, SEO After Penguin Update would become much more challenging to get good rankings on the search engine. Many sites were badly affected and their search engine rankings plummeted. However, the intent of the Penguin update was not meant to be a penalty, it was just an update of the algorithm used for search engine rankings. The best method to overcome the Penguin … [Read more...]

Over 92% of people search Google for information prior to a purchase. If you want to acquire new customers you will need to get your website positioned higher in search engines, preferably at the top or first page of Google when applied with the keywords used by your potential customers. Plan Your Investment In SEO Strategies For Small Business You should plan your investments online by correlating the results with your marketing budget. Your … [Read more...]

Link building is a core practice in internet marketing and search engine optimization and it has been that way for years now. Links are a shorthand or quick reference for the popularity and potential importance of a site or a particular page, and as a result, it is a main way for search engine crawlers to determine the site’s worth. Different links offer different levels of value and for this reason it is important for businesses to have a firm … [Read more...]

When do you come up with your best ideas for your SEO jobs? If you are anything like me then you will find that going out for a walk or taking a drive in my My SEO Car tends to bring some creative thoughts into your head. I think that moving to live in a new city has maybe been part of the cause of this for me as well. I am no longer surrounded by the same people and buildings which I had seen just about every single day of my life until … [Read more...]

Are you from the search engine optimization industry? Then, I am sure that you are quite well aware of the fact that Google introduced its new algorithm update by the name of Penguin Update on 24th April, 2012. Now, that brought about many changes in this field, which resulted in the age old techniques of SEO. This updated algorithm of Google is aimed at channeling the black-hat techniques like article spinning, keyword stuffing etc. This has … [Read more...]