Search Engine Optimization | GenuineSEO Blog

Tag Archive: Search Engine Optimization

15 questions to ask yourself when doing SEO analysis

Written on September 22, 2009 by Eddie Gear

Analyzing your website / blog on a regular basis is important to ensure high ranking on search engines. By correcting errors or factors that influence your site to rank low, you can improve and ensure that a website ranks better. SEO analysis is one of the important factors that every blogger or website owner should do while optimizing a website. We did a self study and came up with a list of questions that you can ask yourself while analyzing your website for search engines. Be true to yourself and make the required changes and see you site rank improve.

SEO Analysis Questions

Are the web pages linking to your web page relevant to the “Keyword”
Do you link to web sites that do not deserve a link?
Do you use the same title or Meta tags for many web pages?
Do a majority of your inbound links come from low quality or spam sites?
How long do your visitors spend time on your web page?
How fast does your web page get new links pointing to it?
Do the web sites which link to your page belong to the same content category?
Do the links on your web page point to related pages?
How often and how many web pages do you add to your web site?
How often do search engine visitors search for your company name or web page URL on Google, Yahoo, MSN?
Is your content very similar or a duplicate of existing content?
Do you participate in link schemes?
Do you sell links on your web page?
Does your web page have any spelling or grammar mistakes?
Is the text surrounding the link to your page relevant to the search term (Keyword)?

Thank you for reading “15 questions to ask yourself when doing SEO analysis”, this brings us to the end of this post. Do you like what your reading, subscribe to our RSS and receive updates for FREE.

1 Comment - Leave a comment!

Keywords – The most important part of Search Engine Optimization

Written on September 17, 2009 by Eddie Gear

Understanding keywords and what they can do for you are not just all, but implementing them correctly is what that gets a site or blog top rankings in search engines. The keywords that are used are the most important factor that determines whether a website / blog rank well or not. Many webmasters think that they already know the best keyword for their websites. If they haven’t done some research, they are usually wrong.

Classification of keywords

We at GenuineSEO like to classify keywords (search terms) into three sections.

Single keywords
Multiple keywords
Key phrases

Single keywords

Single keywords often don’t make much sense. To elaborate on that, you do not find individuals searching for just “software” or “music” in search engines, but they are always associate their search to a product. For example, people search for “SEO software” or “Michael Jackson’s music” or something similar to that. Single words are never found to be that effective in generating traffic and most often someone already has a well established position for the keyword. Remember that you will be competing against millions of other pages.

It is impractical to think that a new website could rank number one on a keyword like “software” or “music”. More established websites who have been on the Internet for several years will have the big advantage of a better link popularity.

Multiple keywords

Multiple keywords are similar to keywords but only enhanced and most widely used by searchers using the internet looking for information or looking to buy stuff. Search engines generally analyze all the pages of your website. Multiple keywords are keywords that have more than one word; they normally extend your keyword list. As mentioned in Single keywords “people search for “SEO software” or “Michael Jackson’s music” or something similar to that”.

Using this type of keywords in a website will increase the probability of search engines finding out that your website is relevant to the search topic. As soon as search engines consider your website relevant to this topic, it will be much easier to get high rankings for such keywords.

Key phrases

All the three types of classification are on a very similar note but with a slight variation. Even though most SEO experts and consultants would consider multiple keywords as key phrases, we would like to keep them both separate. Key phrase is like a quote or a very short statement usually you find in books or even in a regular conversation that people use. Let’s take a look at an example to understand this better.

Key Phrase: How to build a ship?

As some others might say “How to”, “build” and “ship” are individual keywords and when put together they become a multiple keyword that is highly effective. However, we call this a key phrase, as you can see this is a very specific and targeted short statement. This would be most often standard across millions of searchers looking for information on how to build a ship.

An important point to note with key phrase is that, they are hard to form and hard to research on. This takes a lot of time and effort from the person who is trying to optimize a website. A good understanding of the purpose of the site and what the site deals with is essential.

This brings us to the end of “Keywords – The most important part of Search Engine Optimization” thank you for reading.

1 Comment - Leave a comment!

Improve search ranking – Understand the basics of Search Engine Optimization (SEO)

Written on September 11, 2009 by Eddie Gear

Internet users both new and old will often find the term SEO / Search Engine Optimization often being used by bloggers and online entrepreneurs. Understanding SEO can be both easy and difficult. Some prefer to outsource and make their work easy and simple, and for the ones who cannot afford to outsource do-it-themselves. Optimization is one of the important aspects that a web designer, blogger, online entrepreneur or a web developer should always consider implementing from the very start. Do not worry is you already have your website or blog set up, you can still optimize your site to rank well with search engines like Google, MSN or Yahoo.

What is SEO?

“Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.” – Wikipedia.org

SEO requires patience

Bloggers and website owners often rush into the conclusion that their site would get ranked well as soon as their site has been optimized for search engine. Let me tell you that SEO requires a lot of patience. You will need to wait for your content to be crawled and index well and rooted deep in search engines. Once that is done, you will slowly start to notice that your site will increase in rank / position.

Sometimes a newly launched site can take up to a week to 15 days to get indexed on search engines like Google or MSN. However, making sure that your site follows the guidelines of search engine indexing can do your site a lot of good in terms of ranking. Take your time and wait for it to happen and DO NOT rush into black hat tricks as you do not want your site penalised.

Genuine SEO helps searchers reach you

A well optimized website / blog is sure to rank well and the effective use of keywords and phrases that you use in Optimizing your site will help searcher find your content online. Effectively and liberally using keywords is a good trick to follow to helps users find your content. Before we get into the concept of using keywords, it best that you do your own research on the keywords often used by users to look for content related to your niche. Lets take a look at a simple example.

Niche: Cars

You can optimize your site with keywords starting from spare parts, paints, accessories, engines, cars, repairs and everything that you can think and relate to cars provided you offer all of them. By liberally using these keywords you are sure to attract searchers to visit your website or blog.

An hour a day SEO

Understanding the basics of what SEO is and what it can do for you and your website or blog is an excellent starting point. All it takes is just an Hour a day of your time to optimize the content on your blog and website. There are various aspects that you will need to look into while optimizing your site – keywords, phrases, content, editing codes, meta tags, links and many more. This brings you to the end of this article, thank you for reading “Improve search ranking – Understand the basics of Search Engine Optimization (SEO)”.

If you have not yet subscribed to this blog, you can find the subscribe button to the top of this blog post. Your comments are much appreciated.

0 Comments - Leave a comment!