I just did a search for how many social media platforms are available right now. I stopped counting after 300. The truth is, social media in all its forms is now essential for anyone wishing to gain maximum exposure online. Even Google has changed their ranking strategies to favor sites that showcase strong social media presence. The problem is, once you establish a presence on one or two networks, it can start taking up a lot of valuable time simply updating and maintaining each individual platform. Luckily, there are plenty of social media management services online that can help you amalgamate all your social media accounts into one easy-to-manage package.
I have had the chance to dabble with some of the latest services available (some free, some paid), and here is a list of companies and/or services that I think you should give a shot:
My Top 5 Social Media Management Services
So, let me start off by saying the Hootsuite Social Media Dashboard wasn’t always my first choice when it comes to managing my social media intake and output. I first started using this program on a corporate account with another company I work with. I manage their social media presence and we were looking for a tool to help integrate our customer service team in our social agenda. There were a couple set backs when I first started, and a lot of it had to do with me not really understanding how to properly configure the dashboard. However, they have a training academy which is part of their learning program that you can enroll in, which from a company’s standpoint was definitely worth the investment. At first glance, it may seem a bit cluttered, but keep in mind that you can configure the dashboard to be as basic or advanced as you want it. As a free social media managing service, it really does its job. You can integrate just about any social media platform, and they are constantly adding new networks to the list.
Sprout Social offers a unique experience when it comes to managing your social media services. It’s a powerful tool that leverages “trends” in brand awareness and your overall social outreach. Unfortunately, it is not a free service, but you can get a free trial and demo to see if it will be worth your while. Its a really great tool for companies looking to get their employees involved in their company’s social media involvement. If you are like myself and running your own blog, the monthly costs may not be justifiable, but that’s just my opinion. They have truly done a great job on the cosmetics though. If you are looking for a social media management service that focuses on analytic data, then I would highly recommend this one. Social Spark puts together a full list of analytics for Facebook and Twitter and has a plethora of tools to help you manage your presence on both platforms.
JustRetweet is my new favorite tool to connect with other blogging enthusiasts. I wouldn’t necessarily consider them a full-on social media service, as they focus mainly on Twitter while allowing you to accept Facebook likes and Google Plus ones. That being said, for Twitter I haven’t found a service better than this. They encourage all members to get involved with each others content and really help you to share more. They use a credits system to encourage sharing other people’s tweets and getting connected. You can run campaigns to help boost your visibility, although I find the most beneficial feature is the ability to find others in my niche to connect with. If you are wanting to boost your twitter follower, and need a nice management system for re-tweeting posts relevant to your site, then you should definitely sign up.
SocialBro is another Twitter management service that focuses on exploring and sharing thoughts in the community. They do this by focusing on 4 different aspects: Targeting, Engagement, Analytics and Management. SocialBro features tools that allow you to feed off of the trends which are current for your niche and establish tweeting schedules that will give you the best exposure. They use a really great contact management system which gives you full analytics on each and every one of your followers. You are also able to focus on the competitors in your market and see what type of social media schedule has been working for them and their own list of followers. It is one of the most comprehensive Twitter management services that I have come across so far.
This is a fairly new management service for me. I haven’t had the chance to really dive into all the features of SocialOomph, but so far they feature another great platform to managing your Twitter feed. The auto-follow feature that SocialOomph uses is quite handy. I always like to keep connected with people who follow my tweets and sometimes in can be tough to manage on a day-to-day basis. This feature allows me to automatically follow anyone who follows me, which is great way to ensure consistent followers. The free features are a bit basic, while the paid features are a bit more advanced, but using this service in conjunction with another management tool would definitely be beneficial.
Feel free to comment and share any of the social media management services that you have come across and I’ll keep adding to the list