The world of PPC, or pay-per-click, marketing has had a profound impact on not only how we view webpages, but what draws us towards new interests and products across the internet. The history of PPC can be traced back to a small subsidiary of Yahoo! that first introduced this revolutionary marketing strategy back in 1998. Lets take a look at the Five Hottest PPC Trends in 2012.
AdWords, Microsoft adCenter and several other PPC providers soon popped up, and this market has continued to evolve over the last 15 years. The world of social media and millions of teenagers with a cell phone in their pocket has transformed PPC. Here are five of the hottest, latest trends in the evolving world of pay-per-click advertising:
PPC Trends in 2012 Have Bolder Landing Pages
Ask almost anyone entrenched in the world of PPC, and they’ll tell you a bold, enticing landing page can mean the difference between luring in potential revenue, and having the page completely passed over. Standards graphics were often the tried and true technique to draw users in, but these are quickly being replaced by video or graphic images that generally pique the browser’s interest. It’s been a common practice to also ask for a user’s basic information, including their name and email address, as soon as he or she landed on the page. This practice is often considered obtrusive by several people, which has led to another common trend among landing pages: little incentives. These generally come in the form of a coupon or another treat for signing up at the website.
Social Media PPC Trends in 2012
No other phenomenon over the past two to three years has had a bigger impact on the way we communicate, not to mention PPC advertising, as much as social media. Clever advertisers quickly realized the possibilities that lie within this ever growing world, especially after the launch of Google+, and the subsequent introduction of Social Extensions. Basically, Social Extensions allows Google+ users to link this page to the AdWords account. At this point, Social Extension is in its infancy and should be closely monitored by anyone looking to potentially cash in on this new innovation in PPC.
Competition in the Marketplace
In the beginning, anyone that made their money from PPC was treated with looks of confusion, as this world was little known to outsiders. Things are quickly changing; affiliate marketing is growing and competition in the PPC realm is becoming fierce, which isn’t necessarily a bad thing. This is because this growing competition isn’t only affecting the PPC creators themselves, it’s also occurring on the advertising level as well. More and more, advertisers are seeing the potential profits that lie in PPC and are willing to a pay a premium to talented individuals. Be aware that this can often lead to bidding wars, which are at their core, counterproductive.
Walk through any college campus, department store or down almost any street in America and you’ll quickly notice people are rarely using their cellphones to contact mom and dad. Several companies are creating mobile device-specific pages, but don’t assume that your tried-and-true home computer-based campaigns will translate into this new realm. For instance, it’s crucial that you send users to sites that are designed specifically to be viewed on a mobile device. Several advertising platforms, including adCenter, have developed options to create mobile PPC opportunities, are should definitely be considered if you’re having trouble driving traffic to your mobile-enabled efforts.
‘Tis the Season For PPC Trends in 2012
Take a good look at the subjecting trending on the web during a specific season or even month, and you’ll see many PPC gurus cashing in on people’s interests and pursuits. Basing a PPC campaign around a specific trend won’t provide you with steady profits year round, but it will give you a boost in revenue during specific months. For instance, one hot trend that many in the world of PPC cash-in on during the New Year and summer months is weight loss. It’s generally more expensive to concentrate your efforts on these niche markets during their peak seasons, but the potential for profit is well worth the added investment.
One trend that seems to be creating a stir in the PPC world is the increased use of ad blocking plugins, which are now available on every browser. Unfortunately, there isn’t any way to skirt this technological advance. The impact of ad blocking plugins is only expected to rise as more utilize this feature in the coming months and years.
This post was written and provided by Christian Willis. Christian has been making a living from his affiliate network for the last 3 years and is a freelance writer for Clickbooth.com.