Are you from the search engine optimization industry? Then, I am sure that you are quite well aware of the fact that Google introduced its new algorithm update by the name of Penguin Update on 24th April, 2012. Now, that brought about many changes in this field, which resulted in the age old techniques of SEO. This updated algorithm of Google is aimed at channeling the black-hat techniques like article spinning, keyword stuffing etc. This has introduced a number of ways, which helps Optimize Your Website With Penguin Update of Google.
Optimize Your Website With Penguin Update
This update necessitates that the marketers have to be innovative. This means they have to invest in a well planned and long phased strategy. The future of modern SEO requires all of these. There are many ways, which can optimize a site in the post Penguin era. Let us find out what are they. The first and foremost among them is to build links between the inner pages of your website. Some people think the homepage of a website to be more important and thus, build as many links as possible from that page. This was true in the pre-Penguin days. But now that this intelligent algorithm of Google have been rolled out, the sites, which have been constantly building links just to their homepage are getting penalized. Have you been doing the same thing so far? Do not worry – Just start creating links to your blog as well as internal pages and everything will fall in place.
Now, the second thing, which is another important way to optimize your site, is to socialize. Socializing, in any form, has always been an important factor for any kind of business. The web industry is not an exception either. With the different social networking sites like Facebook, Twitter etc. or the other blogging sites like Tumblr, the process of online socializing is changing day by day. Now, we all can share our own content in the various social pages. However, the sharing has to be reflex and we need to ensure that we are not annoying the reader by over-promoting anything. Just make sure that you are posting something, which is relevant.
The next point that I can think of is to make a variation between the anchor links of your website. Until this Google Penguin was rolled out, it was a common practice among people to build the anchor links of their website with the help of a single keyword, which they wished to optimize. However, this is not effective anymore. Being one of the sophisticated updates, Penguin penalizes those websites, which have not got varying anchor links.
And the best change that this algorithm of Google has brought in the world of search engine optimization is that one has to concentrate more on quality than quantity now. Each and every article, each and every blog, which I read says that in order to optimize a website, one has to create fresh and unique content.
What are you thinking of? Try these out as soon as possible to witness the result.
Ericka Jonathon is a freelance content writer by profession. She finds immense pleasure in writing search engine optimisation related articles.