Online marketing is a very crucial step in promoting a business, whether your company is based online or mostly offline. These internet marketing methods give you more visibility in any area of the world as long as you choose the right ones. Not every internet promotional tool is effective and cost efficient but there are certainly many that are.
Creating an Online Marketing Plan
Before you start marketing, you are always advised to create a marketing plan. There are various aspects that should be included in such a plan, such as the budget, budget breakdown, marketing techniques, specific marketing forums, and marketing schedule.
The online marketing plan should be revised as you progress with these tasks. There will be promotional methods that work better than others. Remove the marketing techniques that aren’t working and concentrate on those that are effective and worth the time or money. Adjust your budget accordingly.
Effective and Cost Efficient Online Marketing Tools
While you need to try various promotional methods to find those that reach your target market and bring you results, there are some that are considered to be highly effective not to mention cost efficient. These two characteristics are essential in any marketing technique.
Social media networks are mostly free to use and they have the potential to reach thousands or even millions of people. Not all of these individuals may be your target audience but they are worth trying. Since there are so many of these networks, you are recommended to choose two or three that you understand and can use properly. These choices should also be those that reach your particular target market.
Free classified advertising is another method that you can use but you have to be careful with the sites that you choose to utilize. Research these classified ad sites and see what they have to offer as well as how many unique visitors they obtain each month. Look at where these visitors are from to ensure they are part of your target market.
On these same sites, there is the opportunity to pay for cheap advertising. This allows your advertisements to be put front and center on the main page. As a result, anyone who visits the site will see the advertisement. Depending on what you are selling, you may also want to take part in a traffic exchange program from these sites. They not only succeed in bringing traffic to your website but they can also generate sales.
Press releases and article marketing are excellent methods of building quality links that not only create a higher page rank for you but also bring traffic to your website. The article marketing in a lot of instances is free although you can choose to pay for the articles. There are some press release distributers that offer free service but you need to check the quality of it. Sometimes it is worth paying the fee to have the press release distributed because the level of traffic that they tend to give is quite significant.
Onsite Online Marketing Tools
Once you get the traffic to your site, you will want methods to contact them or to convert the visitors into customers. There are various ways to do that. One way of being able to keep in contact with these people is to offer an opt-in newsletter subscription service. In such a way you have the opportunity to let them know about sales, promotions and other such things. This is perhaps one of the most effective and cost efficient online marketing methods available.
Having a contest is an excellent way to get visitors to the site and to keep them coming back. The best contests depend on what your company offers. You will need to market the contests but it takes less effort to bring in traffic if you are offering something for free.
Building your website so that it is user friendly is a key component. This encourages individuals to stay on the site. The longer they stay on the website, the more chance they will purchase from it.
Combining Online Marketing Methods for the Best Result
It does take time to get the marketing techniques right and to create a good promotional plan. It also takes a number of methods to spread the word about your company. Use your time and techniques wisely for this purpose and you will see the positive results.
Johan Hedin is the M.D. of the Online Marketing Company – Marketing Ignite.