Infographics are a powerful tool that graphically presents complex information through visual stimulation for easy understanding of common people, and marketing infographics effectively is vitally important. For any retailer, the growth of business depends on their ability to attract and persuade the potential customers. A wide range of factors affect customer’s choice and saleability of a particular product. Visual cues create a huge impact on customers’ psychology, among which color plays the most powerful and persuasive role. Different colors and patterns are used for data visualization in Infographics, and each has its own significant implications. To understand the importance of Infographic research with colors in branding, one has to understand the relationship of color and business psychology:
Color Choices and Marketing Infographics
Color is one of the main catalysts that affect human behavior and mood while marketing. Studies suggest that the consumers make a subconscious judgment about a product within 90 seconds of initial viewing and up to 90% of the decision is taken based on the color alone. 93% of the products are sold depending on their visual importance, while texture is important for 6% shoppers and sound or smell matters to only 1%. Consumers are more inclined to place visual appearance and colors of the products above any other factors. 85% of the shoppers consider color as the primary reason for selecting and buying a particular product. Today the online stores use the principles of color psychology for their websites to explore the insights and emotions of the visitors and consumers to its best.
Color and Branding
The term ‘brand’ can be illustrated as the name, terminology, logo, symbol, icon or a combination of everything that helps in identification of a company’s services or products. Branding is commonly used for conveying the idea of the organization. When marketing infographics, color has immense influence for brand recognition and increase the credibility of the brand name by 80%.
Effect Of Colors On Consumers
Each of the colors has its own implication, which might vary slightly over countries. Different cultures have their individualistic commitment to different color schemes. Infographic researches reveal color sentiment for western world, which is depicted as follows:
This color represents supremacy, royalty, wealth and power. Purple can also be related with mystic sense and spirituality. This is considered as an artificial color for its scanty availability in nature.
This is the most commonly used colors for company logo or icons, as blue can be easily related to corporate culture. Blue is often associated with trust, honor, depth, tranquility and productivity. This
color is frequently used for banks and financial sectors, for it reflects the sense of security.
This is universally accepted color for representing nature and organic materials. This stands for safety, wealth, progress, youth and harmony. Green creates a soothing feeling for mind and vision, though North
Americans sometimes take green as color of jealousy.
This color is usually portrayed as symbol of joy, energy and liveliness. Yellow is best to draw the attention of shoppers in the minimum possible time. Yellow has the ability to overpower any other color of the
This is associated with warmth, ambition and energy. This vibrant color denotes creativity and enthusiasm. Orange can aggressively draw customers’ attention and often used for the advertisements of food
This is considered as the most bold and emotionally intense color. Red is the universally accepted color for love and life. This color creates a sense of urgency and warning signal, for which generally used in
traffic lights, caution signs or alarms.
The color is attributed to love, romance and tenderness. Pink is considered as a feminine color and has a calming effect on viewers. This color is often used in products for females or young girls.
This conservative color denotes traditional and serious issues. This is mostly used as background color to highlight the brighter colors like red or orange.
This solid color provides a sense of dependability and confidence. It is generally used to represent conventional and sophisticated objects.
In spite of its negative connotation, black is often used as color of sophistication and elegance. Black also represents mystery and evil matters. This is a symbol of authority and power and sometimes also
used as background color.
This signifies purity, serenity, cleanliness and youth. This offers a sense of absence of colors and generally used for designing negative space in Infographics.
It is evident that color sentiment plays important role on shoppers’ psychology. Any Infographic designer would like to perform different researches on color connotation and market results for the visual impact of colors. This is useful for achieving highest success in branding of business.
Marketing Infographics Summary
Infographic designs are hugely affected by the use of different colors, as each color has different impact on buyers’ mind. Marketing infographics effectively is important for professional branding, if the colors are selected correctly.