It is safe to say that a business without a social media presence is planning for failure. Small and huge businesses today are using the web to drive their investment to a new level. Even brick and mortar business are turning online in droves to make the most of an affordable way of marketing and reaching out to prospects. Businesses have been hit hard by different financial woes over the years and having a social media strategy successfully implemented is very important. There are ways that businesses have used to spark promotional creativity.
Social media is very important for small and large businesses where the web is used to drive and find prospects. Small businesses are creating blogs as well, while over 75 percent of small businesses in the United States alone have a Fan Page or company page on the various social networking sites. Also, only 6 percent of businesses across the same region feel that social networking has been negative to their image. By the same token, adoption of social media by small business has continued to increase and double from 12 percent to more than 24 percent, annually. About 61 percent of all small businesses are using social media to attract and identify new customers.
Customer engagement in social media by companies is also about 61 percent. About 53 percent of people are using Twitter to suggest products and companies within their tweets, and about 48 percent have been showing their intention of buying the products. For example, a hotel business with a presence across the country has been able to combine both Facebook and Twitter to offer fans and followers rooms at a very special rate. In turn, 1,000 rooms have been booked for a whole year.
Geo Targeting Online
Local businesses are now turning to Geo-targeting online in an effort to attract more business to their locations offline. This is why about 20 percent of all the searches found on Google are specific to the location. Google Places alone has over 4 million businesses listed. Bing Maps introduced interior views in 2010 and users have been provided with a comprehensive panorama of the interior of a business. Yelp has more than four million reviews that help a business to get in touch with its customer base, respond and improve on its delivery, performance and interaction with customers. Of all the over 4 million reviews found on Yelp, 7 percent are for entertainment, 7 percent local services, 8 percent fitness, 23 percent shopping, 34 percent restaurants and the remaining 21 percent for other businesses.
Hyper-Local Group Advertising
Around 2010, lots of businesses started promoting their business on hyper-local group purchasing websites such as Groupon. This was meant to increase offline sales and bring in more customers. On average, over 1,100 people buy some group deal daily from Groupon. This daily deal on average costs about thirty dollars at a 57 percent average discount. About 95 percent of businesses that have utilized Groupon have been satisfied with the experience so far with 95 percent of those indicating that they intend to use it again. 96 percent are willing to recommend the site to other individuals and businesses. A good example is a dentist in San Francisco who had the benefit of Groupon bringing him more than 300 patients that in turn helped to transform his business that had been around for only 5 months.
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