Keeping your Email Marketing Out Of Spam Filters is important if you want to have a successful marketing campaign. A company spending time and money creating marketing campaigns and emails don’t want their email being sent straight to junk mail and being ignored by the recipient. When you send your emails to recipients they have to pass through 2 filters, their ISP spam filters and their email hosts spam filters. This article will explain ways you can make sure they get through both filters.
Email Marketing Out Of Spam Filters
First of all and a bit of an obvious way to stay out of spam filters is not to send spam! It’s illegal, gives your company a bad reputation and is not worth the hassle. When sending out emails always ensure your mailing lists are made up of opt-in recipients. Also when recipients request to unsubscribe from your mailing lists, make sure you remove them immediately. Â
Sending legitimate emails to opt-in recipients unfortunately doesn’t mean your email will pass spam filters. Recipients nowadays are so sick of receiving spam that their spam filters are set to the highest level making it even more difficult to ensure email deliverability. Spam filters analyze emails to check if they are genuine or not. Here are some of the things they are look out for.
The subject line of your email is very important. It is the first part of the email that is seen. First of all you need to avoid words or phrases associated with spam. Phrases such as, Congratulations you won and Free Offers are just 2 examples of dozens of spam sounding words. Basically anything that sounds too good to be true is usually spam. The way you present the text is important too. Don’t use all capital letters, looks like screaming in text form and is not businesslike. Also word repetition and the overuse of exclamation marks should be avoided. The content of the email is also checked by spam filters. Like the subject line spam sounding phrases should be avoided. Color fonts should not be used as it doesn’t look professional. Images should be kept a minimum if used at all. Avoid putting in one large image displaying your message as spam filters cannot read images and therefore will consider it spam as there is no text in the email. The key is to look at your email when you’re ready to send it and ask. Does this look like a genuine business email.
Spam filters look at the sender also, to check if they are legitimate. They check if they are a recognized sender to your inbox. Names like a Sales department are considered spam by automated filters. Who the message is addressed to is another indication of whether it is spam or not. If your name is used it means the sender knows you and it is unlikely to be spam. Following these guidelines hopefully will help you get your emails pass spam filters and allow your recipients to receive them.
Jess Collins has been fascinated by the process of online marketing since a university project peaked her interest and can often be found blogging on the topic. Jess turned her passion into a career working with Rapidshot email marketing software.