Love it or hate it, Klout scores are slowly becoming an integral part of the recruitment process. Employers are turning to this unique social media platform to find out more about job candidates. It means, besides having the skills and experience for the job, you need to ensure that your social media presence is up to the mark.
Simplifying the Klout algorithm
Once you set up your Klout account, you get to choose which social media profiles you would like to connect with. Klout currently derives data from twelve social networking sites. It all depends on which ones you would like Klout to take a peek. Once that is set up, Klout keeps a tab on user activity on each of these profiles and uses them to come up with these:
True Reach: This score is all about how many people like your posts, re-tweets, etc. This is a numerical standing of how many followers, friends share and re-post your content.
Amplification: Your influencing power on thepeople who share, comment, or like your posts is what Amplification is all about.
Network: This is where your friends on social media profiles are sized up and form an interesting part of the overall metric.
At the end of the day, Klout takes all the three metrics into consideration before giving users a final score. This is what recruiters are looking at today, in an increasingly social media savvy job market.
To Klout or not to Klout
There is a raging debate over whether job candidates should include Klout scores in their resumes. A poll conducted by WashingtonPost.com saw that readers were equally divided on the presence of influence scores. However, companies that are looking at social media with a favorable eye, welcome Klout with open arms.
A person’s reputation and influence can play a huge role when on a job, and Klout helps employers pick candidates accordingly. By taking Klout scores into consideration, companies are picking individuals who are well-qualified and have a social media presence, as well. This is especially important in an age where you spend quite a lot of time on social networking sites.
On October 26th, Klout decided to tweak its rating algorithm a bit. The result was a number of people with decent Klout scores found themselves losing points unexpectedly. This ‘fall from grace’ generated many critical social media posts directed at Klout regarding their mysterious measurement tactics. However, people have come to terms with Klout since then.
How is Klout used?
A large number of companies are turning to Klout in order to find out more about their customers. While the basic use of this service is to check a person’s Klout score, before hiring him/her for a job, it can come of use in several other ways. For example, hotels use it to find which customers of theirs have a better social media influence. This way special guests receive added benefits based on their Klout score.
You cannot escape the fact that Klout has changed the way people utilize their social media profiles. Once your Klout score is brought up, the employer sees a different side of you. This is something that was not possible when the traditional form of recruitment was in place. Make sure you pay attention to your Klout score.
Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. click here