Using podcasts as a content tool for websites has recently become an extremely popular technique for building the reputation of brands and offering a service that consumers can access to join online networks.
There are numerous advantages of introducing a podcasting series to your website including:
- Building an online community and website that can verify your brand as a reliable corporate entity
- Adding content to your website that shows your business as a diverse and forward thinking enterprise
- Validating your brand to consumers by interviewing recognized experts in the same field
- Providing another avenue for backlinking and branching your website’s reach across the Internet
How to Record your own Podcast
The ability to record audio conversations and transfer into at digital medium for online users used to be a slow and expensive process that was complex and better left to professionals. Nowadays it is a lot more simple and far cheaper, making it an accessible tool to all businesses, meaning those who choose not to utilize it can find themselves out of the corporate loop.
James Martell, host of the Affiliate Buzz on WebmasterRadio.fm, releases podcasts in order to help businesses develop their brand using online and networking techniques. After many years of producing the Affiliate Buzz he has simplified his recording process from hiring a third party technical sound expert to record, edit and transfer his data, to using an online program with the click of a button.
Nowadays, James uses a program on the Internet called accuconference.com. It is an easy system whereby users sign up to the website and receive a conference call number. All participants of the podcast dial into the conference number using their own personal telephone and can hold their entire discussion via phone.
Once the podcast is completed, all parties disconnect and the system automatically transfers the data to an easily usable mp3 file, ready to upload onto your website and on to other podcast directories. Additionally, accuconference.com will automatically adjust the volume of all speakers involved so that everyone on the recording is audible at the same level.
Unlike the previous process of hiring a third party expert, the process is relatively inexpensive. James stated in his piece on the topic that his cost of recording decreased from $60 per half an hour slot to just $6, with accuconference.com charging a mere 10 cents a minute to use their system.
How to Edit your Recording
Similarly to recording, the process of editing used to be a complex and time consuming procedure best left to those with the technical expertise to handle the job. Due to this, many businesses uploading their own podcasts to their websites do not edit their recordings as they either do not have the knowledge on how to do this, or the money to find someone who does.
The problem with not editing your podcasts is that it decreases the professionalism exhibited by your brand. If your podcast isn’t succinct and neatly polished, it gives the impression of a homemade business thrown together by amateurs.
Luckily, much like recording, editing has become a far simpler process than previously, which many business associates today complete themselves without the assistance of computer ‘techies’.
With programs freely available online such as Audacity, it is no longer a difficult challenge or an expensive overbearing task to have a piece edited. Audacity works by signing into the website and uploading your pre recorded mp3 file and finding which pieces you need to cut out or alter.
The advantage of such easy editing is that guests feel more at ease on your podcast recordings as they know that a simple mistake can be edited out without having to repeat any misspoken sentences or information.
Tutorial videos on the specifics of using Audacity are available on YouTube.
How to Upload your Podcasts to WordPress
With clearer streamlining of recording and editing comes easier methods for uploading your podcasts to your WordPress site. If you do not have WordPress, on YouTube you can find many a tutorial to build a WordPress site.
An elegant plugin called Blubrry is now available for this very purpose and makes it simple for you to just insert the file path of your mp3 recording and the plugin will upload it straight to your site.
The tool has many useful features which allow you to keep the image of your brand whilst uploading recordings of your podcast. Blubrry will allow the podcast to be placed anywhere on the page, fitting with your original theme. Additionally, advanced settings, also free to use, allow you to set iTunes indications for your brand’s podcasts.
Emily Jenkins is a freelance writer who discovered her love for writing about business development through her interest in website presentation; an interest established through stumbling upon www.shopwpthemes.com. She loves to travel and discover new business attributes worldwide and share them with those looking to build their own brand.