The success and quality of blogs has often been measured based on stability in web rankings, a large number of loyal subscribers, steady income, and unique content. It is every blogger’s aspiration to attain the said qualities. However, these attractive and desirable qualities are just the tip of the iceberg.
The secret in captivating audience requires more effort, critical thinking, and decision-making. It’s an art and a business at the same time.It is art, because it is a form expression—it pushes your creative boundaries. It is a business because blogging has the potential to earn you money. If you’re focused on the latter, then blogging is practically your mind’s merchandise.You earn from what you think.
Now let’s debunk blogging misconceptions and fallacies and understand the art of blogging better. The clearer your understanding, the clearer your message. When people see the clarity of your blog, they become attracted, which would then increaseyour chances of having a loyal readership.
Disproving The Topic Myth
A common misconception in blogging is that people think that specialized topics—such as marketing, social media, and blogging tips—will promise you a swarming number of followers.
Go and search Google for the most popular and most successful blogs.You’d be surprised that the top blogs like the Huffington Post or TechCruch aren’t all about marketing, social media, and blogging tips. With that said, you can most definitely blog about your areas of interest.
Providing Valuable Content
Investing time and effort on a steady and active flow of content is a must for every blog that wishes to make it big in cyberspace. Potential subscribers are always on the lookout for refreshing and consumable content. Your content should get them curious and engaged.
Give your subscribers something they don’t know like a trivia-related post or an alternate point of view on trending topics. Keep in mind that you can join the bandwagon of trending topics as long as this concerns or compliments what your blog is about.
Enhancing the Reader Experience
Is your blog relying on content alone? Remember, your blog’s capability as a business is not limited to journal entries, lifestyle columns, and pictures.
Give your subscribers an interactive experience by encouraging comments and suggestions, as well as allowing social media tags for sharing. Through this gesture, you allow your subscribers the privilege of having the last word on whether they truly like your posts or not.
Creating effective calls to action, like“Best comment wins something”,also works. This little step will get your blog transmitted via word of mouth in no time.
Maximizing the Business Potentials of Blogging
This is where the business side of blogging comes in. Take music blogging website Thissongissick.com asan example.This blog promotes music in its entries, while at the same time offers the extended service of ticket selling,advertisements, and sponsored events.
Notice that the site’s list of extended services complimentsthe content. Not only do the extended services make it much more convenient for music fans, the latter would also receive value for their subscriptionsthrough the wealth of information available. They also get an even higher value for the money they are paying through the blog.
The more complimentary services you can think of, the more sources of income you get.As long as your subscribers will benefit from it, it will definitely help promote audience loyalty and word-of-mouth marketing.
Now that you have a clear-cut idea on how to attract your audience, it can be safely said that the best way to charm your followers is by being a perfect semblance of clarity. The better you understand your blog from the inside and outward perspective, the more followers you will attract.