Do you have Google +1 part of your SEO campaign?
Since Facebook’s integration into bing’s search results, Google has been working on something similar and recently launched the Google +1. Yes, every +1 you get or give to a post, blog or a website, that influences search results. Its Google way of saying, this is quality stuff and a there are certain percentage of people who like it. Lets dig deeper into Google’s +1 and see how you can leverage it into your SEO Campaigns.
About the +1 button
It’s a way for you to publicly show what you like, agree with, or recommend on the web. A Google +1 can appear anywhere, may be on Google search, sites on the web.
When you +1 something, it will be added to the +1′s tab on your profile. You have an option to choose whether you want to publicly display the +1’s tab or not.
The funny part of this is that, whether you chose to publicly share your +1’s or not, your +1’s will still be visible to others viewing the content you +1’d.
For instance, if you have +1’d an article from Mashable, your name might appear next to the aggregated number. At times, your name might appear so as to help your friends choose the right content.
+1 annotations on the web
+1’ing is a public action. Anyone on the web can see that you’ve +1’d content when they’re searching on Google or viewing content you’ve +1’d.
Even though Google might display your +1’s publicly, they try to display your +1’s to people those in your social connections. It looks like this comes part of the Larger Google + social networking project.
Social connections and +1′s
1′s are public to the world. Google looks at your social connections to help determine who can most benefit from seeing your +1′s and which +1′s might be useful to you. So it all depends on the network you build online. If you are expecting specific type of data, you better be networking with the right individuals online.
Google Can look at people that are –
- People in your Gmail or chat list
- People in your Google Contacts
- People in your Google+ Circles
Of course, Google will also show annotations from people who you do not know from time to time.
This only goes to show that Google has not yet fully integrated its +1 feature into its ranking methodology. So its an ideal time for bloggers and businesses to get started.
Now that you have a clear understanding of how Google is using the +1, what are you planning on doing different in your SEO to get ranked better? To send targeted web traffic?
Share your thoughts in the comments form below.