Genuine SEO Blog http://genuineseo.net A Community Of Marketing Professionals Sat, 09 Aug 2014 19:56:27 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 How To Build A Website From Scratchhttp://genuineseo.net/how-to-build-a-website-from-scratch/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-build-a-website-from-scratch http://genuineseo.net/how-to-build-a-website-from-scratch/#comments Sat, 02 Aug 2014 20:53:23 +0000 http://genuineseo.net/?p=9667 There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.

Website building tools have become quite popular these days and sites like websitebuilder.com make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like websitebuilder.com.

Taking Website Building into Your Own Hands

Now that you know that it is possible to take website building into your own hands, it is important that you come to realize just how easy website building really is. So you have an idea for an online business, or for a blog of some kind, but you don’t know how you are going to come up with the finances to hire a company to build your new website. Well that is the genius behind online website builder companies like websitebuilder.com.

Gone are the days of paying a web designer thousands of dollars to build your website for you. Website building has gotten so simple that anyone can build a fully functioning website in no time flat. This is not an exaggeration and we will tell you why.

Website-BuildersTake websitebuilder.com for example. This site will give you more than 1,000 ready-made website templates to choose from, in every category that you can think of. You will begin by choosing the best template for your specific need. So let’s just say that you want to start selling knick knacks in an online store. There are more than enough ecommerce templates to choose from, so you find the one that suits your need perfectly.

Once you have chosen your template, the rest of the work is just as easy. With the simple drag-n-drop system that is available for website building, you just drag your preferred content and drop it right into place on the template. This simple system has opened up doors that continue to change people’s lives on a daily basis.

With a template chosen, and filled with all of your preferred content, you will be ready to choose the perfect plan and publish your website. The only other thing left to do will be to choose your domain name and get ready to go live. Yes, it does almost sound too good to be true, but true it is. Website building is now as easy as this and getting your own website online can be done with little, to no, effort whatsoever.

Why waste your time looking for someone to build your website for you, when you can take website building into your own hands? Build your brand new website today!

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Securing A Successful Online Businesshttp://genuineseo.net/securing-successful-online-business/?utm_source=rss&utm_medium=rss&utm_campaign=securing-successful-online-business http://genuineseo.net/securing-successful-online-business/#comments Wed, 25 Jun 2014 01:45:07 +0000 http://genuineseo.net/?p=9662 Starting your own business will generate a bevy of responsibilities you’ll need to take care of, especially if you’re opening a storefront or restaurant. If you’re just starting out or feel overwhelmed by the prospect of maintaining a physical location, a great alternative is to begin a business online.

The cost of a website domain is relatively inexpensive, especially when compared to the price required to rent or lease a building. As long as you have confidence in your product or service, you’re bound to be successful in the long run, even if your business is off to a rocky start.

One of the best things about hosting your business online is that you’re able to make transactions virtually anywhere. Whether you’re at home, school or in a coffee shop, all aspects of your site are only a click away. For in-person transactions, you can also utilize tools like Square to take credit and debit cards, so that you’re never losing out on an opportunity.

No matter how wonderful your products are, you won’t manage to sell very much unless you’re willing to advertise. With the influx of social media has come a unique opportunity to make your business ventures well known. By posting updates on the most popular social media websites, you’ll be able to communicate to a wide variety of potential customers.

If you need some help getting started, there are a variety of websites that specialize in implementing social marketing advertising initiatives. Video blogs are also an excellent way to stay in touch with your customers, providing an edge over written articles and posts due to the visual intimacy. Videos allow merchants to appear more accessible to clientele, which is very important for any business owner.

It’s always important that you remain as transparent and open as possible, so that customers can trust and feel comfortable with your business and website. Also, while advertisements on your pages can be important to supplement costs, you don’t want your site to be swamped with ads.

As long as you do your research and are consistent, your online business will be successful for years to come.

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Know How Your Offline Success Is Driven By Online Marketinghttp://genuineseo.net/know-offline-success-driven-online-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=know-offline-success-driven-online-marketing http://genuineseo.net/know-offline-success-driven-online-marketing/#comments Thu, 20 Mar 2014 17:52:05 +0000 http://genuineseo.net/?p=9595 It is safe to say that a business without a social media presence is planning for failure. Small and huge businesses today are using the web to drive their investment to a new level. Even brick and mortar business are turning online in droves to make the most of an affordable way of marketing and reaching out to prospects. Businesses have been hit hard by different financial woes over the years and having a social media strategy successfully implemented is very important. There are ways that businesses have used to spark promotional creativity.

Social Media Key To Every Businessoffline-marketing-strategy

Social media is very important for small and large businesses where the web is used to drive and find prospects. Small businesses are creating blogs as well, while over 75 percent of small businesses in the United States alone have a Fan Page or company page on the various social networking sites. Also, only 6 percent of businesses across the same region feel that social networking has been negative to their image. By the same token, adoption of social media by small business has continued to increase and double from 12 percent to more than 24 percent, annually. About 61 percent of all small businesses are using social media to attract and identify new customers.

Customer engagement in social media by companies is also about 61 percent. About 53 percent of people are using Twitter to suggest products and companies within their tweets, and about 48 percent have been showing their intention of buying the products. For example, a hotel business with a presence across the country has been able to combine both Facebook and Twitter to offer fans and followers rooms at a very special rate. In turn, 1,000 rooms have been booked for a whole year.

Geo Targeting Online

Local businesses are now turning to Geo-targeting online in an effort to attract more business to their locations offline. This is why about 20 percent of all the searches found on Google are specific to the location. Google Places alone has over 4 million businesses listed. Bing Maps introduced interior views in 2010 and users have been provided with a comprehensive panorama of the interior of a business. Yelp has more than four million reviews that help a business to get in touch with its customer base, respond and improve on its delivery, performance and interaction with customers. Of all the over 4 million reviews found on Yelp, 7 percent are for entertainment, 7 percent local services, 8 percent fitness, 23 percent shopping, 34 percent restaurants and the remaining 21 percent for other businesses.

Hyper-Local Group Advertising

Around 2010, lots of businesses started promoting their business on hyper-local group purchasing websites such as Groupon. This was meant to increase offline sales and bring in more customers. On average, over 1,100 people buy some group deal daily from Groupon. This daily deal on average costs about thirty dollars at a 57 percent average discount. About 95 percent of businesses that have utilized Groupon have been satisfied with the experience so far with 95 percent of those indicating that they intend to use it again. 96 percent are willing to recommend the site to other individuals and businesses. A good example is a dentist in San Francisco who had the benefit of Groupon bringing him more than 300 patients that in turn helped to transform his business that had been around for only 5 months.

Hi, I am Anoosh Kashefi, a part time blogger and a guy who works from home. I have dedicated my entire time on this website anooshkashefi.com which focuses on how to create a residual income and it hosts information on empower network review, which will help you select the right network product to work with. Catch up with me on Google

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Three Basic Principles Of Web Design And SEOhttp://genuineseo.net/three-basic-principles-web-design-seo/?utm_source=rss&utm_medium=rss&utm_campaign=three-basic-principles-web-design-seo http://genuineseo.net/three-basic-principles-web-design-seo/#comments Tue, 18 Mar 2014 20:29:41 +0000 http://genuineseo.net/?p=9584 A web presence is essential, but it takes more than just having a website live online to keep up with customers, as well as to reach out to a new audience and provide essential information that all visitors need. There is a tremendous amount of competition for rankings on search engines. There are some principles to bear in mind when attempting to stand out from the competition that is prevalent on the major search engines and to reach the customers you wish effectively. Here are three basic principles of web design and SEO to help gain and retain the audience and search engine rankings you need to conduct a productive business online.

1. Have A Clear Content Strategy

A website needs a strategy for the content placed there. Quality content is essential. Plan what content your website contains by being certain it reflects exactly what your business wants to achieve and what it has to offer to potential customers. Customers want to visit your website and get the basic information needed to make a decision to do business with you or not. They need to find information quickly.

Search engines tend to favor those websites that have regularly updated content. When choosing a content strategy, consider how you can best update the website. In order to add worthwhile content on a regular basis, consider having a blog or other method for quickly adding fresh content without a need to resort to your web design team.

The basis of quality content is offering information and tips that the user benefits from. Updating your content regularly also allows greater ease when it comes to retaining users. They will come back frequently to learn from the content you display. Think of keywords that are relevant to every aspect of your business.

Do some preliminary research when creating your content strategy to establish the most relevant keywords a business like yours needs to contain on all web pages. Get ideas for keywords from other companies like yours, but also be certain to update the keywords regularly as trends in your business change and grow. Be sure the content is able to be indexed by search engines by using Flash and other scripts that search crawls do not pick up minimally.

2. Create Universal Navigation

Your web content needs to be viewed conveniently not just on a desktop computer monitor or a laptop. These days, it needs to appear quickly and visibly on smartphones, iPads and other like devices. Be sure to have content tested on all types of devices so that you do not lose out to customers who are browsing for companies like yours on an Android phone. Universal navigation is as essential as good content. As with the content, it needs to be visible on all types of devices, so it is important to use animation and judiciously.

3. Dip Into Social Media Sites

While you do not have to have an account with every single social media site, you do want to offer a presence on several that work for your business. Your customers and potential customers may find it is easier to keep up with your business’s news and trends by being able to see what you have to say on places like Facebook, Pinterest and Twitter. Be sure to make use of those social media websites that work best for your needs and your products and services.

Having quality content, universal visibility and making use of social media websites properly are three basic ways to ensure the success of your business. You want to use all three in conjunction with reaching, and keeping, those customers your business depends upon for revenue and growth.

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Amy Rice writes about social media and SEO, when not writing she goes swimming with her daughter and plays adventure golf.

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How The Guest Blogging Landscape Is Changinghttp://genuineseo.net/guest-blogging-landscape-changing/?utm_source=rss&utm_medium=rss&utm_campaign=guest-blogging-landscape-changing http://genuineseo.net/guest-blogging-landscape-changing/#comments Mon, 17 Mar 2014 17:12:53 +0000 http://genuineseo.net/?p=9571 Google is perhaps the closest thing that the internet has to a governing body, at least for the time being.

Because of their size, influence and relevance, they’re setting the standards when it comes to online content and the quality thereof.

This means that those of us whose job it is to create that content, need to pay attention when Matt Cutts makes an announcement like the one in this write-up about guest blogging.

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.“

Couple this with the recent release of Google Panda, which is a move to a more conversational search model and you’ve two good reasons to make quality content your primary and possibly even your only focus moving forward.

Links are Starting to Matter Less

Inbound links have long been one of the few ways that we, the “outsiders” who have limited understanding of Google’s inner-workings, have been able to concretely understand how to improve our sites in the eyes of Google’s complex search algorithms.

Sure we’ve know that quality content matters, but that’s far from an exact science and looms larger in our minds as the less reliable and less concrete method to get Google to notice our site.

Not so with inbound links.

In the mind of many internet marketers and content creators, getting as many inbound links as possible and then moving up in pagerank was the best, measurable way to improve their chances of making a lot of money.

As human beings we crave certainty and an equation that tells us, “If you do X, then Y will happen.”

The problem is that Google (and life in general) provides no such certainly.

The result is that the art of “link building” has made guest blogging a spammy and gimmicky practice that provides low-quality and incredibly generic information to sites that don’t seem to care.

In Google’s eyes, those links are becoming a mute point, because of the low quality of the content used to get them.

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What Matt Cutts is Not Saying

 

The message from Cutts then is simple: Stop guest blogging this way.

It’s not creating value and it’s clear that if your goal is to simply find a loophole in Google’s system for the purpose of exploitation, that puts you on their bad side.

It should be obvious that Google’s bad side is not a place you want to be if you’re trying to make money online.

What Cutts isn’t saying is that all guest blogging is bad all the time. Sites that provide valuable information with multiple authors, or guest bloggers who are providing real substance and insight with their writing while showing a genuine interest in the subject matter, should keep doing what they’re doing.

That’s never going to change and those who know the importance of publishing quality, are well aware of that.

The Conclusion: Treat your Blog Like a Real Business

In the business world, people don’t try to make money this way. They don’t simply put directions to their location on a bunch of other businesses and then stand by with a terrible product hoping people will show up.

Instead, they focus on having a great product.

At that point, advertising in other places becomes a side item and an afterthought, while the primary business model is centered around the product itself.

If you’re a guest blogger or a site owner worried about what Cutts said, chances are you’ve been guest blogging the wrong way and you know it. By the same token, those who have been creating genuine and valuable material all along should be encouraged by Cutts’ comments.

Why?

Because you’re the ones who stand to benefit.

Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO companies in the United States.

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5 Effective Blog Marketing Strategies For 2014http://genuineseo.net/5-effective-blog-marketing-strategies-2014/?utm_source=rss&utm_medium=rss&utm_campaign=5-effective-blog-marketing-strategies-2014 http://genuineseo.net/5-effective-blog-marketing-strategies-2014/#comments Thu, 27 Feb 2014 23:09:16 +0000 http://genuineseo.net/?p=9546 Processed with Rookie

I hear you loud and clear. You have a blog, you put up great content, but your efforts still seem lacking as you are not getting the results you want.

Every blog owner wants the same thing: for their blog to be seen. Whatever type of blog you put up and for whatever purpose, you want your blog to get noticed and build a following.

You will get tons of advice online on how to promote your blog and market it the right way. But today, I’m just going to tell you straight up the 5 most effective marketing strategies that you can do for your blog in 2014.

1. Use Your Social Media Accounts

If there is one way to easily promote your blog site, it is through social media. Use your social media accounts and market your blog there. However, do be careful in how you use your words when promoting. Instead of saying “I have posted a new article,” talk about the content itself. You are not promoting yourself here, you are promoting your blog and the information there.

The outright advantage of going to social media like Twitter, Facebook, Instagram and LinkedIn to promote your blog is that you probably already have a following there.

2. Build a List

You’d often hear people telling you to build your mailing list so you can keep the information about your visitors and send them updates every time there’s something new on your blog. Building a list is indeed important, but it’s how you use this list that will make or break your successful marketing strategy.

Differentiate between a marketing list and newsletter list. A marketing list is a list of people that you send affiliate promotions and low quality content to. A newsletter list is where you send relevant and valuable content with calls-to-action that will keep the user engaged. Obviously, you need to focus on the latter to promote your site effectively.

Use MailChimp to make the process easy on you.

3. Keep It Fresh and Updated

There’s a reason why visitors would bookmark your blog or subscribe to it. They like what they read and they want more of it, so that’s exactly what you want to give them.

It’s a good practice to set a reminder in a to-do list tool or some other piece of software. If you need help with that, feel free to refer to some of the comparisons available on the web.

That being said, keeping your blog fresh and updated is not about just posting frequently, but posting quality content consistently. If you can follow a posting schedule, the better. Your readers will appreciate it more.

4. Be a Problem Solver

What better way to market your blog than show people that you can actually help them solve their problems. But, first things first. You have to decide who your target audience is, this way, it will be easier for you to target their problems and help them solve it.

People go online to search for answers, which is why your blog should be about providing helpful answers to your visitors. Focus on providing quality content, guides and tutorials. It’s not just about textual information, you can also provide informative images (infographics) and videos to enhance reader engagement.

5. Go Into Influence Marketing

Influence marketing is about connecting with “influencers” in your niche. Influencers are the key players in your niche, the people who have the most influence. By connecting with them, they can help you with distributing your content.

Why should you do this? It’s because “influencers” already have an established audience that you can reach out to. You can connect with influencers through social media, commenting on their blog, linking to their blog, sharing their blog posts, mentioning them in your blog posts, helping them out with something or directly involving them in your content.

When it comes to blog marketing, it’s really all about giving what your audience is looking for. Once you establish that trust and respect among your readers, they will take it to themselves to share your content and help you spread the word too. Take care of these relationships, they will be highly valuable in the long run.

Azalea is a seasoned, sincere editor. She has an interest in action movies, MMA, volleyball, cuisine, and utilizing positive vibes for a balanced lifestyle.

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Leveraging Video For Effective Sales Enablementhttp://genuineseo.net/sales-enablement/?utm_source=rss&utm_medium=rss&utm_campaign=sales-enablement http://genuineseo.net/sales-enablement/#comments Thu, 27 Feb 2014 02:54:49 +0000 http://genuineseo.net/?p=9534 The goal of any sales enablement program is to increase each sales rep’s overall sales and performance. Video content is a great tool to communicate proper performance behaviors and provide support to your sales team.

By combining speech and visuals to train your staff, your sales team can access the content they need to prepare for customer presentations and content prospecting via their desktop, tablets or mobile phones. When building your video content library, include the following content types to complement the existing tools in your sales enablement program.

Sales Presentations

It is important to create up-to-date sales presentations to help your sales staff get up to speed on new product rollouts or provide training to help them master the art of the sale. In fact, the best sales training videos help sales reps overcome objections and answer any questions potential buyers may have about your offerings.

For training videos, think about ways to support an informal learning approach within a controlled learning environment. This structured learning context is fundamental, necessary and valuable in its own right. No matter what sales strategies you use to connect with the customer, a library filled with sales presentations can help your team position and sell your products or services effectively.

Product Videos

Potential customers love to view how-to content that shows the product in action and helps to prevent buyer’s remorse. The most persuasive product videos offer the viewer useful content that boosts either their pre- or post-purchase knowledge. These videos also cut down time-consuming sales calls and emails and helps persuade serious buyers to connect with your product.

Video knowledge sharing can help your sales team dive deeper into your products’ key selling points and promote sales enablement through more meaningful communication. In addition, an informative product video may function as a simple video brochure, providing in-depth information to your prospect about your company’s specialized solutions.

Customer Testimonialssales enablement

A buyer may be hesitant to sign the dotted line if there is any doubt that your company cannot solve their problems. Customer success stories help to boost credibility and convince new customers that you have provided satisfaction to people with similar problems and stories.

To use this product-marketing tool wisely, film three- to five-minute videos that highlight how your product or service addresses common challenges and have your customers discuss the positive outcomes of using your specialized solution.  Also, when your sales team members meet a new contact or prospect, they can send a link to these customer testimonial videos via email or through social media conversations.

Marketing Tool Training Sessions

Newsletters, blog posts, email communications and sales sheets are tools that effectively engage customers, build relationships and help sales representatives sell more products and services. To train your sales team on the proper use of these marketing communication tools, you can use video to help them focus their sales enablement and lead generation efforts in the right places. By creating a set of training videos that complement your key marketing communication templates, you can train your staff on ways to address buyer’s concerns and questions in a systematic and professional way.

By Dorian Travers

Dorian Travers is the Internal Marketing strategist at digital marketing firm, Wpromote and has always had a particular interest in content marketing and coming up with creative ways to help businesses grow.

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