Genuine SEO http://genuineseo.net Internet Marketing, Website Development and SEO Blog Mon, 03 Nov 2014 18:54:15 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.3 Using Alerts To Maintain A Business’ Good Reputationhttp://genuineseo.net/using-alerts-to-maintain-a-business-good-reputation/ http://genuineseo.net/using-alerts-to-maintain-a-business-good-reputation/#comments Mon, 03 Nov 2014 18:17:54 +0000 http://genuineseo.net/?p=10059 Using Alerts To Maintain A Business’ Good Reputation

When a business wants to avoid negative press, it needs to make sure it signs up to get an online reputation alert every time negative comments are made about it. These powerful search engines are able to find negative commentary on the business anywhere on the Internet.

The Search

The search is ongoing for the business. Their name is being searched at all times, and it is attached to a search that looks for negative words. These comments are moderated by the program to make sure they are pertinent, and they are sent to the business along with a link to the comment itself. The business can review these comments to make sure that there are no problems, and they can address the customer directly if they want to.

The Opportunity

The opportunity that the business has to make good with customers is massive. They can go to the customer and ask if there is a way to fix the situation. The people in the office will be able to work with these disgruntled customers. These customers can have their situations corrected, and they will be able to come to a resolution with the business. This is something that many customers are not expecting, but they will be brand new customers again when they are approached to have their problem solved.

False Claims

The business can also work against false claims that have been made against the business. There are many customers who make false claims, and the business needs to be able to combat these claims. The business needs to know who the customer is, but they also need to have a chance to set the record straight. If the business is not allowed to set the record straight, they are not going to have a chance to retain their reputation.

The best way for people to make sure their business’ reputation is upheld is to work with a company that offers these reports on business reputation. These reports allow the business to stay abreast of things that concern their business online.

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5 Essential Tools for Start-ups and Small Businesseshttp://genuineseo.net/5-essential-tools-for-start-ups-and-small-businesses/ http://genuineseo.net/5-essential-tools-for-start-ups-and-small-businesses/#comments Thu, 09 Oct 2014 20:30:56 +0000 http://genuineseo.net/?p=10041 Start-ups are getting younger every day with kids going into business for themselves right out of school or before they even graduate. Having fresh perspective can be a good thing, but for those of your lacking office experience, here are five essential tools that guarantee a fighting chance in the ever-crowded small-to-medium sized business market.

Professional Equipment

There is nothing worse than spending time and money on a project only to be held back by technology. That can be in the form of a slow-loading website, poorly produced media, or buggy program. The first way to get around this is to invest in quality equipment. Many companies end up using cheap hosting to save some money, but if your site doesn’t load, you’re not going to get repeat business.

Good Software2ag3ql3

Being knowledgeable of your software needs will streamline your process and keep you from wasting tons of time – which is at a premium for small businesses. Microsoft Office Suite didn’t just get its name from anywhere. Excel, for example, and Access are both excellent programs to use. Though the learning curve can be steep, a good understanding of Excel can help even non-programmers with tedious office work, like budgets, reports, and projections.

A professional Phone System

A lot of people start out believing that it’s fine to have a regular line, or even a cell phone as their primary means of communication. That might be alright for a two or three man operation, but as your company grows, it’ll be important to be able to get the client quickly and efficiently to the correct person. You can go traditional, but in sticking with our first points, you can also use services like those found on phone.com virtual pbx. These systems are used by small and large companies alike. You can also implement filters to cut off telemarketers, but the bare basics should be separate lines, mailboxes, and an easy-to-use directory.

Social Media

There are programs and websites that help tremendously with tracking your impact on social media. Having something like a Twitter account, or a blog is practically a prerequisite these days, but these need to be maintained, updated, and always stay in line with your brand. WordPress, for example, can help you create SEO posts and provides tools for titles and blurbs in order to maximize your exposure. You can even track where your traffic is coming from based on individual tweets using bit.ly. It will help you learn what works and what doesn’t.

Freelancer Websites

As originally touch on, when it comes to budgets, there is a burgeoning market that can help you save an incredible amount on labor. Freelancer websites provide small businesses with the tools and the manpower to make their business ideas into reality. You can hire people at bottom rates to do whatever you can’t do yourself with very little risk involved. Fiverr and its spinoffs offer a myriad of services and products at competitive prices, as well as blogs for entrepreneurs. oDesk, eLance, PeoplePerHour, and Behance are all excellent options and can provide you with everything from programmers to artists, to personal assistants.

With these five things in mind, it’s easier than ever to get a start-up off the ground.

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Promoting Your Business With SEO Serviceshttp://genuineseo.net/promoting-your-business-with-seo-services/ http://genuineseo.net/promoting-your-business-with-seo-services/#comments Wed, 10 Sep 2014 15:46:19 +0000 http://genuineseo.net/?p=10029 When it comes to promoting your business online, few services can offer you the results that search engine optimization (SEO) can. Good SEO isn’t just focused on impressing the search engines such as Google, Bing, and Yahoo in order to increase your website traffic; it is also intended to help convert visitors into customers for your products and services.

What is SEO?

Many business owners are somewhat confused about what exactly SEO is, and what it can do for their business. They may spend the majority of their advertising and marketing budget into social or other forms of promotion; unfortunately, without good SEO practices on your website, these efforts aren’t likely to succeed.

Every major search engine uses an algorithm in order to rank web pages based on how relevant the page is to the user. This is more than just identifying keywords in an article. What that was once the main function of search engines, today they take into account a number of different factors, including:

  • Page Authority
  • Number of Google +1s
  • Number of Unique IPs Linking to the Page
  • Number of Subdomains Linking to the Page
  • Number of External Links to the Page
  • Headings, Titles, and Meta Descriptions Similar to the Keyword
  • And many more!

As you can see, good search engine optimization needs to focus on far more than keyword usage. At BlueHat Marketing, SEO experts have years of experience in helping businesses increase their website’s ranking with the search engine, while staying up to date on all of the latest algorithm changes and updates. Good SEO can affect everything from your website’s content, to its design and social media practices.

How Can SEO Services Benefit Your Business?

As you can imagine, raising your ranking in search engine results can have a significant impact on the number of visitors to your site each day. However, true SEO will focus on far more than just the search engines. When a site is optimized correctly, it will not only result in a higher rate of traffic; you will see a higher number of sales conversions as well.

You may have considered using pay-per-click (PPC) advertising to get your site to the front page of Google’s search results. While this will usually get you some great results, the effect is temporary. As soon as the advertising campaign is over, your page drops back down in the search results and your traffic decreases. PPC advertising works well for short-term or seasonal campaigns. SEO is designed to keep your business going through the long term.

The other area that SEO can really help is with location-based searches. Local SEO helps customers who are in your area find not only your website, but your physical location as well. By ensuring that your site is at the top of the local search results, you make sure that customers are finding you, and not your competition. This helps to increase your reputation and influence at the local level, which is an important part of growing both your business and your brand.

Why BlueHat Marketing?

At BlueHat Marketing, theyemploy only the best SEO professionals. They are experts in their field who understand the fundamental principles of good, ethical SEO practices as well as all of the tips and tricks to get your website rising through the ranks quickly. They have won a number of awards related to SEO services, which include not only organic and location-based SEO, but hybrid services and reputation management as well. When combined, these services can have a powerful effect on the success of your business, and at BlueHat Marketing, your success is their total focus.

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Direct Traffic To Your Company Website With The Help Of A PPC Companyhttp://genuineseo.net/direct-traffic-to-your-company-website-with-the-help-of-a-ppc-company/ http://genuineseo.net/direct-traffic-to-your-company-website-with-the-help-of-a-ppc-company/#comments Tue, 26 Aug 2014 01:21:03 +0000 http://genuineseo.net/?p=10019 Every business is aware of the importance of high quality advertising. If your company is not well advertised then consumers will not be aware of your products or services, and consequently use the competition to fulfil their needs. With high quality, well placed adverts however you are much more likely to succeed and make a sale. In this day and age, the best place to advertise is not in magazines, local papers or on the television: instead it is online. The internet is used by people all around the world and it is also the first place that consumers turn when looking for any kind of product or service. As a business this needs to be something that you take advantage of.

PPCA high quality, well placed advert online that directs traffic to your website could transform your company. This advert will be seen by thousands of people, making the chances of an enquiry or sale being made much higher than an advert in a local paper. For the best results you will want to use an established internet marketing company, as these companies know how to help your company to succeed through maintaining a strong online presence and being highly visible online. One of the key ways that this is achieved is through pay per click (PPC) advertising.

PPC advertising places a sponsored online advert on popular search engines like Google as well as other websites. When a consumer searches for something that your company can provide on a popular search engine, then this advert will be displayed under the sponsored ads section, which is generally to the right of the search results and highly visible. These sponsored ads are used heavily by consumers and an easy way to quickly improve your visibility online.

PPC is not just a great way to improve your visibility and drive traffic to your company website; it is also a fantastic value for money form of advertising. As the name implies, with PPC the advertiser only pays when an advert is clicked. For clients this makes PPC fantastic value for your money and a cost effective way of advertising online. This makes it easy for small companies to increase their visibility online and advertise in places that their target audience will see. For the best results it is important to use a trusted PPC company, as these companies will create the best advertising campaigns and help your business to succeed with top quality, well placed advertisements on popular search engines and other websites.

 

All consumers look online for all kinds of products or services, so all businesses need to ensure that they are visible online. This can be difficult in a fiercely competitive marketplace, but with an established marketing company and a top quality PPC campaign it will help your business to thrive. Results will begin to show as soon as the advert goes live, making it a fantastic investment which is also great value for your money.

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Why Should Your Small Business Have Its Own Website?http://genuineseo.net/why-should-your-small-business-have-its-own-website/ http://genuineseo.net/why-should-your-small-business-have-its-own-website/#comments Sun, 24 Aug 2014 23:09:55 +0000 http://genuineseo.net/?p=10016 If you own a small business and you don’t yet have a website, you should do something about it as quickly as you can. This article explains the reasons why, and why it will benefit your business to get online as quickly as possible.

The idea of creating a website is daunting to some and exciting to others. There are much easier ways of creating a website nowadays without the need to go to a web designer and paying lots of money for the privilege. You may decide to do this eventually but there is no need to make things too complex to begin with.

The simplest reason for getting your own website is to ensure your business is easy to find on the internet. More and more people search for businesses online now and if yours isn’t easy to locate you will lose business you might otherwise have enjoyed.

There are more benefits involved with owning a website for your business than this most basic one though. For instance, do you have a professional business card? Most business owners do. If you don’t have a website you cannot add your website URL to that card. This means you will end up missing out on traffic. It might even lead to embarrassment if someone asks why your web address isn’t on your card and you have to say you don’t have one. Eventually you will feel the need to have even a straight forward website to solve this problem.

There are lots of things to consider when you do set up a website. One of the most important is small business SEO. This is search engine optimisation and it means making sure your website is attractive for search engines to find and crawl. The more easily and conveniently it can be placed in the search results the more chance there is of your site appearing in those results for suitable terms.

Small business SEO might sound complex and involved but in reality much of the SEO you perform should be totally natural anyway. If you start putting lots of keywords into your site you will find you achieve the exact opposite of what you would like. You could seek professional advice on this matter if you wish, if you find you cannot work out what to write or how to write it. You may also seek advice if your website is not receiving a reasonable amount of traffic, although of course it can take time for this to occur.

As you can see there is much to think about here. However the main rule is clear – if you don’t have a business website you cannot expect to reach the millions of people who use the internet every single day. The further ahead we go into time, the more likely it is you will miss out on a huge chunk of potential business. This holds true regardless of which field you happen to be in.

So think about this now and consider what you could enjoy in terms of an improved business if you had your own website. Even a simple two or three page site could be better than nothing at all – especially if it brings you at least one new customer.

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How To Build A Website From Scratchhttp://genuineseo.net/how-to-build-a-website-from-scratch/ http://genuineseo.net/how-to-build-a-website-from-scratch/#comments Sat, 02 Aug 2014 20:53:23 +0000 http://genuineseo.net/?p=9667 There are many different ways to communicate to others today, but none as effective as a website. Whether for business or for personal reasons, a website will get the point across and that is what matters.

Website building tools have become quite popular these days and sites like websitebuilder.com make it possible to create your own website in no time at all. Simply pick out the template that works best for you, choose your domain name, pick out your plan and your website will be published instantly. This is how easy website building has gotten thanks to do-it-yourself sites like websitebuilder.com.

Taking Website Building into Your Own Hands

Now that you know that it is possible to take website building into your own hands, it is important that you come to realize just how easy website building really is. So you have an idea for an online business, or for a blog of some kind, but you don’t know how you are going to come up with the finances to hire a company to build your new website. Well that is the genius behind online website builder companies like websitebuilder.com.

Gone are the days of paying a web designer thousands of dollars to build your website for you. Website building has gotten so simple that anyone can build a fully functioning website in no time flat. This is not an exaggeration and we will tell you why.

Website-BuildersTake websitebuilder.com for example. This site will give you more than 1,000 ready-made website templates to choose from, in every category that you can think of. You will begin by choosing the best template for your specific need. So let’s just say that you want to start selling knick knacks in an online store. There are more than enough ecommerce templates to choose from, so you find the one that suits your need perfectly.

Once you have chosen your template, the rest of the work is just as easy. With the simple drag-n-drop system that is available for website building, you just drag your preferred content and drop it right into place on the template. This simple system has opened up doors that continue to change people’s lives on a daily basis.

With a template chosen, and filled with all of your preferred content, you will be ready to choose the perfect plan and publish your website. The only other thing left to do will be to choose your domain name and get ready to go live. Yes, it does almost sound too good to be true, but true it is. Website building is now as easy as this and getting your own website online can be done with little, to no, effort whatsoever.

Why waste your time looking for someone to build your website for you, when you can take website building into your own hands? Build your brand new website today!

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Securing A Successful Online Businesshttp://genuineseo.net/securing-successful-online-business/ http://genuineseo.net/securing-successful-online-business/#comments Wed, 25 Jun 2014 01:45:07 +0000 http://genuineseo.net/?p=9662 Starting your own business will generate a bevy of responsibilities you’ll need to take care of, especially if you’re opening a storefront or restaurant. If you’re just starting out or feel overwhelmed by the prospect of maintaining a physical location, a great alternative is to begin a business online.

The cost of a website domain is relatively inexpensive, especially when compared to the price required to rent or lease a building. As long as you have confidence in your product or service, you’re bound to be successful in the long run, even if your business is off to a rocky start.

One of the best things about hosting your business online is that you’re able to make transactions virtually anywhere. Whether you’re at home, school or in a coffee shop, all aspects of your site are only a click away. For in-person transactions, you can also utilize tools like Square to take credit and debit cards, so that you’re never losing out on an opportunity.

No matter how wonderful your products are, you won’t manage to sell very much unless you’re willing to advertise. With the influx of social media has come a unique opportunity to make your business ventures well known. By posting updates on the most popular social media websites, you’ll be able to communicate to a wide variety of potential customers.

If you need some help getting started, there are a variety of websites that specialize in implementing social marketing advertising initiatives. Video blogs are also an excellent way to stay in touch with your customers, providing an edge over written articles and posts due to the visual intimacy. Videos allow merchants to appear more accessible to clientele, which is very important for any business owner.

It’s always important that you remain as transparent and open as possible, so that customers can trust and feel comfortable with your business and website. Also, while advertisements on your pages can be important to supplement costs, you don’t want your site to be swamped with ads.

As long as you do your research and are consistent, your online business will be successful for years to come.

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