A survey was conducted few years back on the popularity of various web based genres. The survey results showed that most online users think the popularity of e commerce sites will surpass that of other websites. Whether the survey results hold truth or not is disputed, but one thing is certain. The acceptability of e commerce sites is skyrocketing.
There are so many websites on the internet and these sites belong to different genres. Some websites are content based. These are tutorial, How-to and blogging sites. Some sites are service based. These websites offer services. Yet, there are websites that are social networks. E commerce sites fall into a very specific genre; these websites let users purchase something online. The product or the service can be online or offline, but the main selling point of e commerce sites is that the process of purchasing can be done online.
As the number of e commerce sites is rapidly increasing, developers are getting more and more assignments on developing e commerce sites and many custom applications that facilitate the e commerce related functionality of a website. The appearance of a website is crucial; for e commerce sites, look and feel are utterly important because it might happen that a user visits the website with no intention to purchase anything but he becomes so taken with the site’s layout that he decides to buy a featured product. E commerce website developers need to keep this in mind. They must select a theme that is user-friendly. Nobody likes a website with mundane design, which is why, with e commerce websites that have user-friendly and attractive layouts, the possibility of the product getting sold, increases.
Success of e commerce websites largely depends on two factors; one of them is user-interface and the other is security. Both are equally important for e commerce sites. If the interface of a site is complicated, users might feel lost while browsing the website. The site must have easy navigation, search features and all other related features so that users get a smooth surfing experience. If users face difficulty, they’ll close the tab and visit another site. That’s the reason, a user-friendly interface is very much required for all e commerce sites.
Like user interface, security is also a very important thing to consider when it comes to e commerce websites. Transaction of sensitive financial details takes place through those sites. Subsequently, it is a must for these sites to have robust security features because a breach in security may result in customer’s financial information getting leaked. To make sure security of financial details are assured; the e commerce site owners need to take care of following areas;
- The payment process must be done through reputed payment gateway providers such as PayPal.
- The payment page should be secure socket layer encrypted.
- The website must be hosted on a completely secured server and certification conforming that needs to be displayed.
- For security of customer’s information, the website must be integrated with reputed payment processor such as First Data Corporation.
Often it is found that e commerce websites are not search engine friendly. Developing the site on custom CMSs such as Drupal or Joomla help the site to have inbuilt search engine friendliness, which is quite important.
For the success of e commerce sites, all these points need to be kept in the mind.
E commerce sites are becoming very popular in recent years because of some reasons. These sites give a workable alternative to shopping from offline stores. The benefits of ecommerce websites are so many and these sites are user-friendly.
Author bio – Ben Miller is a celebrated writer and his passion is writing. He has written in many areas including online shopping, apparel store and e commerce sites etc.