No company is an island! Instead of taking the focus off you, you can instead bring the focus to you through the benefits of Cross Promotion Marketing with similar businesses. It is a perfect way to extend your name or product to another established customer-base and as your website’s popularity and ranking on search engines is directly determined by your link popularity, both incoming and reciprocal, you are missing a trick to not get involved. Here are 5 ways you can increase your ranking by using cross promotion marketing and working with others.
Use Unique Cross Promotion Marketing Strategies
If you are planning a cross linking campaign, ensure the company you work with is different enough to you so that potential customers feel they are gaining something from visiting your site as well. If you sell lawnmowers, customers will most definitely be interested to visit a website offering gardening accessories… but certainly not more lawnmowers. Cross-linking works well when your worlds fall into the same genre, but do make sure you stay unique in your offerings.
Find Credible Sources
Don’t overload your website by getting too link-happy. If you paste the same link to each page on your website, instead of adding to your popularity, you will instead be diluting the impact. If a search engine sees this kind of activity your links may lose credibility creating an adverse reaction to your campaign, so keep your cross-links relevant and limited to ensure that you gain a positive and credible response.
Try And Stay Creative
The best way to improve your SEO is to find great cross promotional ideas. If you sell jewelry then by teaming up with a dress designer you are immediately able to offer your products as relevant accessories to their customers. Perhaps you could do a giveaway on their Facebook page or Twitter account, mention each other in a monthly newsletter or offer to do a joint interview with an online magazine. With two different customer bases out there waiting, there is no time to lose so let the creativity flow! These are great cross marketing ideas your can start with.
Have A Focused Mind Set
With so many offers to promote your wares it can be easy to be tempted and consequently, lost in the crowd. If you are serious about getting your name or product out there then you need to stay focused and not be tempted by unnecessary cross promotion marketing opportunities. Your customers will stay loyal to you if you concentrate on campaigns that remain true to your brand. Start delving into lots of pies and you’ll see those customers you have worked hard for jump ship quickly.
Ultimately cross-linking and cross promotion marketing can and do help with your SEO ranking and it can also offer your valued customers both a better service as well as relevant products, but be smart about it. Remember that inbound links are just as important as reciprocal links and whatever you do, don’t get yourself into a link ring where a bunch of you only link to each other and no-one else can enter because this kind of behavior, just like gangs at school, will be penalized.