It is also important that you use the right keywords for your online marketing campaign to make it a success. Always make sure that you only use keywords that are relevant to your website. If you target the wrong keyword you will not be driving the right traffic and will end up wasting a lot of time and money. This is why it is important to invest some time to find the best keywords.

Tools to research on keywords

The ones mentioned below are some of the tools that I use regularly to optimize GenuineSEO. Try them out and if you have any that I’ve not mentioned, feel free to share your thoughts as well.

• Google Adwords
• Wordtracker
• SEO Book Keyword tool
• WordStream

To be able to use the right keywords and research on the right keywords, first need to understand your target audience. Look at your competitors see what they are talking about, understand why you have visited the site, what did you first search for when you arrived at their site. All these questions will help you understand your keyword requirements better and drive the right type of audience to your site.

Today’s SEO experts do it the simple way by using some of the best SEO tools like SEO Studio to study competitors keywords. Sometimes even the most complicated things can be really simple and easy to do like SEO. The first step that you will need to follow to ensure good and selective audience is to research and use the right keywords

This brings us to the end of “Process 1: Find the best keywords related to your niche” Thanks for reading.Similar Posts:

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• Welcome! to GenuineSEO.net – A Web Optimization Blog

DO’s….

• Use 301 redirects for moved pages
• Optimize titles and meta-data for non-html files (.pdf, .doc, .xls and more)
• Have valid HTML
• Use custom 404 errors for missing pages 

DON’t…

• Allow broken links
• Make content only accessible through forms or other elements that require human action
• Use images, Flash, or JavaScript to display important text

This has been a very short post. Now that we have overcome the issue with our PC you will continue to see regular articles on GenuineSEO.net

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1. Search Engine Land
2. Search Engine Watch
3. SEO Chat
4. Search Engine Guide
5. SEO Blackhat
6. Graywolf’s SEO
7. Search Engine Roundtable
8. Search Engine Journal
9. SEO by the SEA
10. Dave Naylor
11. SEO Refugee
12. Small Business SEM
13. SEOBook
14. SEOMoz
15. Matt Cutts

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1. Do not submit your website if you haven’t optimized it
2. Only submit your website to related search engines and directories
3. Do not submit your site too often
4. Only submit your index page
5. Do not submit redirection

This brings us to the end of “5 Basic Tips and Tricks to SEO” Thanks for reading. Similar Posts:

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Create unique page titles

A Title speaks for its self, be it a book, a movie or anything. The same way a page title is very important for a website and you need to ensure that you take your time to prepare the best page title that you can. Make sure that it is as unique as possible. For example even though that you will find hundreds of SEO blogs and websites, you will notice that they all have unique titles and specific to the services they offer.  A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.

Make best use of the “description” meta tag

The description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page’s title may be a few words or a phrase, the description meta tag might be a sentence or two or a short paragraph. Like the <title> tag, the description meta tag is placed within the <head> tag of your HTML document.

Provide quality content

Creating compelling content will likely influence your website more than any of the other SEO factors. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content. Write, Write, Write… this is the best step to make sure that your content is indexed well by Google. An important point to note, ensure that your content is as unique as possible.

Write good anchor text

Writing good anchor text is another important factor that affects your ranking and positioning in Google. Anchor text are like Keywords with Hyperlinks and search engines love them. Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor
tag <a href=”…”></a>. Avoid writing generic anchor text like “page”, “article”, or “click here”.

Use heading tags appropriately

Heading tags (not to be confused with the <head> HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important. Often try using Hyperlinks to H1 tags to making it an effective anchor text as well. Use headings sparingly across the page.

Optimize your use of images

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and “alt” attribute, both of which you should take advantage of. The “alt” attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. You will notice that most webmaster miss out on this aspect of optimization. You will often come to see the absence of the alt tag. This is an essential part of optimizing images. This system comes handy when you are running a gallery based blog or photography based website.

Be aware of rel=”nofollow” for links

Many are puzzled and confused as to how this entire system of follow and nofollow works. Well its always a mystery, and the fun part of it is to solve it yourself.So take some time and explore and learn as much as you can in the process. Here are a few tips to help you understand this concept.  Setting the value of the “rel” attribute of a link to “nofollow” will tell Google that certain links on your site shouldn’t be followed or pass your page’s reputation to the pages linked to. Nofollowing a link is adding rel=”nofollow” inside of the link’s anchor tag. Another use of nofollow is when you’re writing content and wish to reference a website, but don’t want to pass your reputation on to it.

Promote your website in the right ways

Some of  the best way to promote your website as Google suggests is to Blog about new content or services – A blog post on your own site letting your visitors know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well. Don’t forget about offline promotion – Putting effort into the offline promotion of your
company or site can also be rewarding. Know about social media sites – Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.

Most of the content of this post is taken from or referred from Googles Search Engine Optimization Starter Guide.

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Word of Caution: Do not submit your site to all directories all at once, this i more likely to bring your rank down and back list them. Four to six weeks between each directory submission should be ideal.

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SEO Analysis Questions

1. Are the web pages linking to your web page relevant to the “Keyword”
2. Do you link to web sites that do not deserve a link?
3. Do you use the same title or Meta tags for many web pages?
4. Do a majority of your inbound links come from low quality or spam sites?
5. How long do your visitors spend time on your web page?
6. How fast does your web page get new links pointing to it?
7. Do the web sites which link to your page belong to the same content category?
8. Do the links on your web page point to related pages?
9. How often and how many web pages do you add to your web site?
10. How often do search engine visitors search for your company name or web page URL on Google, Yahoo, MSN?
11. Is your content very similar or a duplicate of existing content?
12. Do you participate in link schemes?
13. Do you sell links on your web page?
14. Does your web page have any spelling or grammar mistakes?
15. Is the text surrounding the link to your page relevant to the search term (Keyword)?

Thank you for reading “15 questions to ask yourself when doing SEO analysis”,  this brings us to the end of this post. Do you like what your reading, subscribe to our RSS and receive updates for FREE.Similar Posts:

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Keyword: Search Engine Optimization

We at GenuineSEO break-up a keyword or a key phrase into two. The first section we call “the product” and the second its “associate”.

The search keyword we used to search in Google was Search Engine Optimization which is “the product” and all the words mentioned below in bold is each keywords “associate”.

When a product and its associate are together it makes it a strong keyword (multiple keywords). When it comes to multiple keywords, it’s not just the product that matters, but also it’s associate that adds value to the ranking of sites.

1. search engine optimization tutorial
2. search engine optimization software
3. search engine optimization techniques
4. search engine optimization tools
5. google search engine optimization
6. learn search engine optimization
7. search engine optimization tips
8. search engine marketing

This break-up structure helps us build strong multiple keywords that in turn help us rank high on search engines like Google, Yahoo and MSN.

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Classification of keywords

We at GenuineSEO like to classify keywords (search terms) into three sections.

• Single keywords
• Multiple keywords

• Key phrases

Single keywords

Single keywords often don’t make much sense. To elaborate on that, you do not find individuals searching for just “software” or “music” in search engines, but they are always associate their search to a product. For example, people search for “SEO software” or “Michael Jackson’s music” or something similar to that. Single words are never found to be that effective in generating traffic and most often someone already has a well established position for the keyword. Remember that you will be competing against millions of other pages.

It is impractical to think that a new website could rank number one on a keyword like “software” or “music”. More established websites who have been on the Internet for several years will have the big advantage of a better link popularity.

Multiple keywords

Multiple keywords are similar to keywords but only enhanced and most widely used by searchers using the internet looking for information or looking to buy stuff. Search engines generally analyze all the pages of your website. Multiple keywords are keywords that have more than one word; they normally extend your keyword list. As mentioned in Single keywords “people search for “SEO software” or “Michael Jackson’s music” or something similar to that”.

Using this type of keywords in a website will increase the probability of search engines finding out that your website is relevant to the search topic. As soon as search engines consider your website relevant to this topic, it will be much easier to get high rankings for such keywords.

Key phrases

All the three types of classification are on a very similar note but with a slight variation. Even though most SEO experts and consultants would consider multiple keywords as key phrases, we would like to keep them both separate. Key phrase is like a quote or a very short statement usually you find in books or even in a regular conversation that people use. Let’s take a look at an example to understand this better.

Key Phrase: How to build a ship?

As some others might say “How to”, “build” and “ship” are individual keywords and when put together they become a multiple keyword that is highly effective. However, we call this a key phrase, as you can see this is a very specific and targeted short statement. This would be most often standard across millions of searchers looking for information on how to build a ship.

An important point to note with key phrase is that, they are hard to form and hard to research on. This takes a lot of time and effort from the person who is trying to optimize a website. A good understanding of the purpose of the site and what the site deals with is essential.

This brings us to the end of “Keywords – The most important part of Search Engine Optimization” thank you for reading.Similar Posts:

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To ensure GenuineSEO ranks high on search results, we ensure that we do things right. We follow our own procedure / process that help our website get the highest possible rankings.

Process 1: Find the best keywords related to your niche

Process 2: Optimize your web pages accordingly

Process 3: Optimize your inbound links to match your niche

Process 4: Submit your website to search engines

Implementing these processes in the given order on a blog or website will get the site the best possible rankings on search engines.

Note: If you have a new website like this one then it will take some time until search engines permanently list your site. Most search engines have filters for newly created websites to avoid spam problems.

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