I’ve been reading quite a few articles on Daniel Scocco‘s blog about Bounce Rate and felt there was a bit of missing information. Daniel and a few guest wrote on his blog about this, that made me want to know more. In this post I will try to explain things as detailed as I can. If you are business is on the www and have Analytics Tracker setup for your business, it’s most likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated ?
What Is Bounce Rate?
Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site. – Wikipedia
What You Need To Know About Bounce Rate?
According to the Google Analytics specialist Avinash Kaushik “My own personal observation is that it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying. I stress that this is my personal analysis.” There is a very important point to note in all this. There is no one fixed bounce rate that you have to meet. There is no one shoe fits all concept here. Each area has its own benchmark in terms of bounce rate, an e-commerce has a different bounce rate, a blog has a different bounce rate and so on.
Bounce Rate Infographic
This infographic is meant to give you answers and some tips to help you truly understand what your Bounce Rate means and help you improve your bounce rate.
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Thank you Eddie for giving us insight about this bounce rate infographic, honestly i don’t know much more about this but with this post i gain an idea.
Elpidio, This is very important when it comes to retaining customers and to know weather your customers are really benefiting from what you are writing on your blog. If your bounce rate is much higher than what is said here. You must start working on it else you are missing out on new customers.
Hi Eddie,
The infographic is awesome. I have been thinking a lot about bounce rate, and it’s been really hard to keep it low. As long as my articles are related to my topic (marketing), I usually don’t have a problem with it. On the other hand, a high bounce rate can also mean that you get a lot of new leads (from your subscription form).
I have stopped focusing on bounce rate.
Jens, this is one of the most focused part of web analytics. There are possibilities that you are losing out on potential customers because of certain pages and or irrelevant content or other reasons. i’ve been reading a few posts on daily blog tips where they dont really understand the concept of Bounce rate. They generalize it so much that people miss out the main aspect of bounce rate and how they differ. Thanks for your comments, and I am sure that You would start focusing on improving your bounce rate depending on your site performance.
Great infographic, Eddie – glad you brought me here from my blog.
Commenting does work! LOL
Ana
Hi there Ana,
Thanks again for your comment. I am glad that this can be helpful. And hopefully, this would help your readers as well.
Great InfoGraph on Bounce Rate. I am really starting to question the video rate. In your opinion, how does this effect “page stickyness between sites that a) have no video on page at all, b) have a click-to-play video VS c) an auto-play video that relates to the specific page content?
I realize that every scenario is different. I am just wondering what the story might be for a service type of page (IT Consulting) versus a blog type of format.
Thanks for your comment Jason. I dont really get your question on videos on a page. Can you elaborate?
The best solution to lowering your bounce rate is engaging content. The infographic is a great way of doing it. nice work.