I’ve been reading quite a few articles on Daniel Scocco‘s blog about Bounce Rate and felt there was a bit of missing information. Daniel and a few guest wrote on his blog about this, that made me want to know more. In this post I will try to explain things as detailed as I can. If you are business is on the www and have Analytics Tracker setup for your business, it’s most likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated ?
What Is Bounce Rate?
Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site. – Wikipedia
What You Need To Know About Bounce Rate?
According to the Google Analytics specialist Avinash Kaushik “My own personal observation is that it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying. I stress that this is my personal analysis.” There is a very important point to note in all this. There is no one fixed bounce rate that you have to meet. There is no one shoe fits all concept here. Each area has its own benchmark in terms of bounce rate, an e-commerce has a different bounce rate, a blog has a different bounce rate and so on.
Bounce Rate Infographic
This infographic is meant to give you answers and some tips to help you truly understand what your Bounce Rate means and help you improve your bounce rate.