From your blog header to your post images to your social media buttons, using custom-designed pictures goes a long way online. Not only do custom pictures set your site apart, but also, in the visually oriented Internet world, they help promote your content on social media. Have you considered all the benefits they offer? Maybe it’s time you did.
Sure, an out-of-the-box blog template offers functionality, but it doesn’t make you distinct. To your readers, it just makes your site look just like every other one with the same matching layout and design. Custom images, on the other hand, set your site apart. They give your blog its own unique brand. Consider how three different blogs, Food Loves Writing, Be Up & Doing, and You’re In Luck, have taken the same Hoarder theme and used custom images and other tweaks to make it unique to their content.
Social Media Appeal
You don’t have to be on social media long to realize that pretty pictures sell. Whether you’re talking about Facebook, where photos have been shown to increase engagement, or Pinterest, the social network that revolves around images being pinned, pictures matter. To make their power for building influence, you want custom pictures that can point back to you and what you do. Look at these examples from bloggers doing this well:
At the Straight North Blog, posts typically feature crisp, clear, attractive images customized to fit with the given blog post, like this example here.
Especially popular are the pictures that explain what they link to, simply through text overlaid on the image. This is a hot strategy for savvy food and design bloggers, looking to bring in new traffic through their images. Here’s an example from Love & Olive Oil, pointing to its ice cream recipe.
Better Blog Experience
As simple as it sounds, pictures make your blog better. Human beings are drawn to images—They are worth “a thousand words,” right? Generally speaking, images enhance your site and improve the user experience. People process pictures faster than text, and they like going to sites that are easy on the eyes—What’s more, custom pictures make your site look more professional, like you’re investing the time and energy to make it look good.
Images Improve Search Rankings
Images aren’t writing, but they are content—proof that there’s more to content marketing than the written word. When properly optimized, images can have just as big an effect on search rankings as anything else. Be sure to always include keyword-optimized alt text with your images, format your images to be the right size for your page, and create descriptive file names for each picture.
Considering all the benefits of customized blog pictures, doesn’t it make sense to add them to your site? Customize your style, encourage social sharing, improve the user experience, and improve search results today! You don’t even need fancy software to get started; there are many free photo-editing programs available online. What are you waiting for?