Summer holidays and the prospect of getting away from it all for a little while can be the prospect that keeps you going. However, if you run a small business with a social media following it can also cause problems.
You want to escape work and take a break, but you also want to maintain some degree of control and ensure your social media efforts aren’t going down the drain. After all, a week is a long time in social media.
Social media, whether it’s a strategy that includes Twitter and Facebook alone, or if it’s a more comprehensive one incorporating half a dozen social sites, takes time, effort and attention. So, let’s take a look at how you can be automating your social media when away and keep things ticking over.
Quality VS. Quanity
Remember that the key to success when away from work is to use a quality over quantity approach. You have to understand that one great piece or tweet shared again and again is worth ten average ones that get little interest. In short, putting a lot of effort in beforehand will allow you to reap rewards when you’re away.
The most important thing to do is to find good content by curating it and then channeling it through the right means. Feedly and Trap.it are a great way to locate worthy content that provides value. Other sites such as XYDO are also good and allow you a personalised feed of content that’s worthy of shares with your audience. By setting up these tools before you go away, you can save time when scouring for content when away and keep up with the latest occurrences.
Automating Your Social Media Content
Of course, you want to do as little scouring as possible and there are a number of great automation tools that will save you loads of time.
Bufferapp is one of our favourites at Mysocialagency and allows you to line up all the posts you want for regular distribution throughout the day. The app then will distribute the content in accordance with when it calculates it will be most engaged with. So, once you top up your Bufferapp every so often, you should have a string of content on the go for the whole time you’re away.
Hootsuite and Tweetdeck are two other great apps that help you by automating your social media tweets and posts for when you wish to share them. These can be prepared for as far in advance as you like and it’s possible to automate posts for weeks in advance if required. However, be aware as automation does have its downsides too.
Hootsuite also allows users to check out other content from competitors, monitor and interact with conversations and also keep tabs on analytics too.
Take A Load Off
Of course, there is no accounting for discipline when away. This is your holiday and you need a break to recharge the batteries. Setting aside an allotted time span each and every day to complete necessary tasks can take the sharpness of guilt; while still ensure you limit work time. Being strict with these limits encourages you to stay on task, lowers stress levels and prevents you spending half of your time off online.
We all need a break and these apps and tips on automating your social media should help you do so, while also allow you a level of efficiency, control and ensure your social media keeps ticking away while you’re away.