Are you doing all you can to improve your website’s SEO (search engine optimization)? Do you realize the enormous benefits you can gain from making this a regular practice? Or are you still just learning your way around the industry? Whatever your position is, there is always something you can learn that will increase your website’s competitive advantage. Here are 5 Things You Should Do To Improve SEO.
And more importantly, there is always something you can implement *today* that will cause positive repercussions in the future, traffic-wise. Such is the purpose of this article: to show you five insights that you should readily adopt as soon as you’re ready to take action that will help your website grow organically. And here they are!
Easy Does It
The worst approach you can have towards SEO is to try and learn it all and get it over with as soon as possible. This is a lousy because when properly done, SEO is similar to agriculture or gardening: you reap your fruits after a season of tending your properties and diligently taking action to make them grow. Trying to rush your optimization strategies will unlikely yield a good “crop” over time: quite possibly it will cause just the opposite effect; that is why it’s much better to get in the “easy does it” mindset, where you take a bit of action every day to improve your website’s optimization.
Things You Should Do To Improve SEO - Social Share Buttons
A brilliant way to increase visitor engagement, get extra traffic and encourage people to build backlinks to your website – thus effectively promoting it for you – is as simple as including social share buttons somewhere appropriate: such as immediately after your post content. For extra effectiveness, make sure to add a title above those share buttons encouraging your readers to actually use them. You’ll be surprised with how well visitors can respond if you just write what you would like them to do! You may be tempted to add share buttons to several dozens of social media websites, hoping that will increase the sharing rate… but the opposite will usually happen. The more choices you put in front of people, the likelier they are not to choose anything. It works much better to keep it simple and just add 3-4 buttons, usually to the bigger websites like Facebook, Twitter or StumbleUpon.
Image Alt Tags
As much as the images you include in your posts are inviting and attractive to your human readers, they mean nothing to search engines. Why? Because no matter how sophisticated the ranking algorithms are, they are mostly good at recognizing and processing text – pictures… not quite as much. And that is just the reason why image alt tags have come into existence. Unless you take the time to fill in the alt tags on the images you upload, you will miss an interesting opportunity for image based traffic. The point here is to accurately and concisely describe what images are about as to improve the recognition of you website’s content. Start doing so from today forward whenever you upload pictures, and it will surely be worth your time.
Interlinking your Posts
Don’t assume that older content in your blog is useless, because it’s not uncommon at all for old posts to start picking up search engine traffic months or even years of publishing. To facilitate this process and simultaneously encourage your readers to read more of your articles, you should get in the habit of interlinking your posts in a relevant and effective manner. It’s actually quite simple: whenever you write a new post, just make sure to look for a few related posts and link to them from relevant words in the new post. You will be impressed with how significantly this action alone can improve your traffic starting in the short term! If you’re too lazy to do this every time you write something new, at least get a plugin that displays similar posts after the post content. It’s not quite as effective, but since it’s mostly automated you needn’t loose more than a few minutes setting it up.
Use Headlines Profusely
Maybe you don’t realize it yet, but headlines are among your best friends as a webmaster. By adequately using them, you can make a boring old piece of content much more attractive, and more likely to be read. It will break up the content into smaller portions and make it more inviting… but that’s not all. You see, next to your domain name and page titles, the headlines you include into each post are powerful optimization tools. Just by including relevant keywords when writing the headlines in, you will often improve the changes of picking up organic traffic for those terms. Ah, and did you know that headlines are also really great to help with the writing process? You should always start each article I write by deciding on the headlines (which together should look like an outline of the article – clearly summarizing the most important points). It’s such a simple strategy that too many people disregard it as irrelevant, but it’s absolutely effective. Try it! Does that help? Make sure to share any related advice via the comments below, or to express any questions that may come to mind!
For a live example of how these strategies look in practice, you may want to check out the website Slices of Life, which belongs to the author of this guest post. We host all kinds of interesting articles, from lifestyle tips to software reviews (such as this beat maker review), and pretty much anything that you can imagine. Come check us out, when you’re looking for a distraction from your daily grind!