We’ve emphasized the importance of guest posting for SEO in the past. This method is viable for generating organic links without having to invest in SEO companies, but a lot of bloggers have started to abuse the strategy in recent times.
As a result, top-notch publishers have revised their guidelines of accepting guest posts, and some have even stopped accepting them all together. Google has also indicated that its algorithms may be revised to target low quality guest posts.
Does that mean you’re out of options? Off course not, there are several A-list blogs that are still accepting guest posts, but their guidelines clearly reveal that generic posts, public images, even if they are relevant to their niche, won’t cut it anymore. You therefore need to be on the top of your game if you want a guest post published on popular blog.
Some uncommon tips for successful guest posts on top-notch blogs
1. Boost your web reputation
You’re likely to have a reputation on the web even if you’ve just started blogging few months ago. That reputation will be a major determinant of how your guest post pitch is perceived by an A-list publisher. Publishers have started giving importance to reputation, and they may not even consider your pitch if you have negative reputation. On the other hand, a good reputation can dramatically increase your chances of making a contribution.
How do you find out how your site is perceived on the web? Online marketing consultant expert Rich Gorman recommends using search engines to search for your brand or company name for helpful insight. You can also use monitoring tools like Google Alerts and third party reputation monitoring tools to stay on top of your reputation. Reputation management will go a long way to assist you in successful contributions.
2. Mention stock or original images
Image copyright infringement cases are gaining popularity, which is the reason why most authoritative blogs mention the need for stock or original images in their guest contribution guidelines. The best approach to avoid copyright infringement pertaining to use of images is to take them from a stock website or you can create your own images.
Several websites offer stock and royalty free images such as Shutter Stock, Getty images, Think Stock and Flickr. Additionally, you can also create original images to add credibility to your guest post (publishers love the effort, even if it’s a simple one).
3. Suggest bold, unconventional topics
Generic topics are the last thing you should be suggesting. Normally you only have ‘one chance’ of impressing the publishers, so your pitch should contain topic suggestions that are bold and unconventional.
For example, if you’re trying to make a guest post on a blog that’s read by geeks, ‘5 things geeks can learn from the new Batman aka. Ben Affleck’ sounds much better than ‘Top 5 gadgets for geeks in 2013’. While you may be able to land a generic post, you won’t be attracting a lot of attention from the readers – which should be your main aim over getting a backlink.
4. Don’t insert links to your blog
You would be tempted to insert links to your own blog in the first half of the content body, but that’s not a good strategy in the new age of SEO. Guest posting is now more about creating a viral buzz rather than generating backlinks.
You can insert a link back in your author bio, and that’s the only link you may need. The benefits you’re going to reap will depend on your content rather than where you place the link. If you manage to write something completely new, unheard of, readers will do whatever they can to discover who you are (that author bio link will be enough to tell them).
Follow these tips to get the most out of guest posting and earn respect in your niche.
Jan is a freelance writer with a passion for blogging and a background in internet marketing. Originally from a small rural town, she turned city girl 5 years ago, and hasn’t looked back.