When most people think of press release efficacy they consider the development process to be of the utmost importance. While it is true that a well-written press release goes a long way, without proper distribution even the best content can go unnoticed and underappreciated. Online PR Firms Boost Press Release during the distribution process by focusing on the following steps:
1. Distributing to Targeted Audiences By Online PR Firms Boost Press Release
The easiest way to ensure that a press release generates a high click-through or sales ratio is to distribute to sites that are regularly visited by viewers who are likely to be interested in the content. Professionals do this by creating large lists of media sites that are categorized based on niche, and by conducting advanced SEO analysis to determine which kinds of websites link to these media sites the most. For example, you would want to post a press release about a bicycle shop on a sports media site that has a lot of backlinks coming from web pages that pertain to cycling.
2. Posting to Highly Ranked Media Sites
When it comes to realizing tangible SEO benefits from press release distribution, posting to sites that are already ranked highly within the search engines is even more important than posting to sites that have relative subject matter and targeted audiences. In other words, it would be more beneficial to post a press release on a media site with a PageRank of 4 and an authoritative domain name.
3. Promoting Syndication
Another way PR firms maximize the success of a press release distribution project is by posting to sites that are frequently visited by journalists and webmasters who syndicate interesting content to their own sites through RSS feeds. Other websites are allowed to post a duplicate copy of your press release under the condition that they leave the link to your website intact, so the content spreads in a viral manner and continues to attract visitors and search engines to your site.
Bio: Content provided by PRFire, renowned online public relations firm specializing in the development and distribution of press releases.